Many people associate Scholastic with the iconic school book flyers before anything else, both because of their ubiquitous presence in American schools (we reach more than 80% of U.S. elementary and middle schools!) and because of the program's deep roots in the Company. Scholastic's founder, M.R. Robinson, first tapped into the business in 1948, building on the strong relationship with teachers the Company had fostered through its classroom magazines.
The basic monthly club concept, in which teachers facilitate students' Scholastic book purchases by distributing book flyers, collecting and submitting orders, distributing the books when they arrive, and then earning free books and materials for their classrooms, lent itself to steady expansion in the following decades. Today, Scholastic Reading Club offers grade-specific monthly book selections for every child in every grade from pre-school through middle school, as well as the Spanish-language Club Leo. In addition to the traditional paper catalogs, the Reading Club offers tailored e-commerce options for both teachers and parents that enable teacher recommendations, editorial picks, streamlined methods of managing orders, and the ability for parents to contribute books to their child's classroom. About three-quarters of Clubs orders are now placed online.
Scholastic Reading Club fulfills Scholastic's mission to help all children reach higher levels of reading proficiency through increased reading. Scholastic Reading Club gets children excited about reading in simple ways: by encouraging young people to read for pleasure through expertly curated titles, by making it easy for them to get their hands on the right books, at the right time, at the right price, and by bridging the home-school connection through partnerships with teachers, parents, and the community to benefit classrooms and, ultimately, students.
"Scholastic Reading Club is and always will be the number one source for parents and teachers to find appropriate books that will help their children build fluency, confidence and ultimately improve reading proficiency, said Judy Newman, President of Scholastic Reading Club. "Teachers get to nurture their students' reading habits and get free materials for their classrooms, parents get great books at great prices, and children get to excitement of choosing what they want to read, and experience the pride of reading and owning their own books."
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Each month, teachers pass out classroom flyers that offer their students the chance to purchase affordably priced books that are just right for their reading level.
In 2009, Scholastic Book Clubs sold its 6 billionth book! That's about 663,000 miles of books when lined up end-to-end - long enough to circle the globe 27 times.
By pledging to read a hundred books, classes that participate in ClassroomsCare help support Scholastic's annual one million book donation to children who otherwise might not have books of their own.
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