THE KIDS AND FAMILY READING REPORT™
CONDUCTED BY YANKELOVICH AND SCHOLASTIC
Yankelovich, a leader in consumer research and
trends, and Scholastic, the global children’s publishing,
education and media company, unveil for the first time, the results
of
The Kids and Family Reading Report™. While studies
have investigated how kids spend their time outside of school,
this is the first to reveal some surprising insights about why
kids and their parents do or don’t read, and how the power
of one book,
Harry Potter, can impact kids' reading and
school work. This is a national survey of kids 5-17 years old
and one parent or primary guardian.
Click here to download the Harry Potter data (PPT)
Click here to download the
Harry Potter press release
Click
here to download The Kids and Family Reading Report™
(PDF)
Click here to download The Kids and Family Reading Report™ press release(PDF)
