Ellie Berger, President of the Trade Publishing division of Scholastic, the global children’s publishing, education and media company, announced today that Suzanne Murphy has been named Vice President & Publisher, Trade Publishing and Marketing, for Scholastic’s Trade Publishing division, succeeding Berger in this role, who was promoted to President in October. In her new position Murphy, previously Vice President of Marketing, Scholastic Trade, will oversee the division’s editorial, design, and marketing departments. She will assume her new responsibilities January 1, 2008 and report to Berger.
“We have had an unparalleled success this year with such publishing events as Harry Potter and the Deathly Hallows, Brian Selznick’s The Invention of Hugo Cabret, and Matthew Reinhart’s Star Wars: A Pop-Up Guide to the Galaxy, to name only a few,” said Ellie Berger, “and we look forward to capitalizing on Scholastic’s unique ability to publish, market, sell and distribute children’s properties across all of our distribution channels. As we continue to build on our strong foundation of talented authors, illustrators, and bestselling brands to grow our trade publishing business, Suzanne Murphy is the ideal person to lead our dedicated editorial, marketing, and design teams into the future. Suzanne is universally respected by her colleagues and throughout the children’s publishing industry for her leadership, creativity, and ability to adapt quickly to an ever-changing marketplace. She will continue to work closely with me in developing the strategic direction of the division and balance of our publishing program.”
Murphy joined Scholastic in July 2005. Among her many accomplishments, Murphy has overseen all marketing and promotional efforts for Scholastic’s Trade book division, including the launch of the Harry Potter and the Deathly Hallows, which broke all publishing sales records when it launched July 21, 2007.
She also has launched campaigns for books by such bestselling authors as Cornelia Funke, Matthew Reinhart, Blue Balliett, Christopher Paul Curtis, Ann M. Martin, and Maurice Sendak, as well as popular series such as Dav Pilkey’s Captain Underpants, and books based on popular licenses such as Littlest Pet Shop, Lego, and Star Wars. Prior to Scholastic, Murphy held positions at Simon & Schuster Children’s Publishing and Random House Children’s Books, where she developed launch campaigns for such major properties as Olivia by Ian Falconer, The Spiderwick Chronicles by Tony DiTerlizzi and Holly Black, The Golden Compass by Philip Pullman, The Magic Tree House books by Mary Pope Osborne, and more.
As newly-appointed publisher, Suzanne Murphy today announced that David Saylor is promoted to the newly created position of Vice President, Associate Publisher & Creative Director, Hardcover Books. Previously Creative Director for Scholastic’s Trade division, Saylor will now manage the publishing of and art direction for Scholastic’s hardcover imprints and will report to Murphy.
“David’s creative direction and publishing savvy have had a tremendous impact on the success of Scholastic’s Trade publishing program for the last decade,” said Murphy. “His innovative art direction and his ground-breaking work as editorial director of the Graphix imprint also have contributed to his ability to take on this exciting and expanded new role.”
David Saylor joined Scholastic in 1996 and has since guided the art direction and design of all trade book publishing, including art directing all American editions of the bestselling Harry Potter series. In 2005, he became the founding editorial director of Scholastic’s graphic novel imprint Graphix, which launched with color editions of the hugely popular Bone series by Jeff Smith. Many of the books Saylor has designed and art directed have won awards and honors from The Society of Illustrators, The New York Times Book Review (Best Illustrated Children’s Books Awards), the Bookbinder’s Guild of New York, the American Library Association, and the American Institute of Graphic Arts. Saylor received the 1999 LMP Award honoring excellence in graphic design for his work in children’s books. He worked at Random House in adult books before starting his career in children’s books at Farrar, Straus and Giroux. David has also been an art director at HarperCollins Children’s Books, Ticknor and Fields Books for Young Readers, and Houghton Mifflin Children’s Books.
Also today Murphy announced two promotions in Scholastic’s Trade marketing department. Leslie Garych is named Vice President of Trade Marketing, and Tracy van Straaten is named Vice President of Publicity & Educational Marketing, both reporting to Murphy. Garych will continue to oversee the marketing/sales operations and creative services groups for Scholastic Trade and will now take on the additional responsibility of overseeing the trade marketing efforts for all imprints of Scholastic Trade. Van Straaten will continue to head up the Scholastic Trade publicity team and will take on the management of the author programs/events/conferences and education and library marketing departments in her new role.
“As I concentrate on my new role as Publisher, I couldn’t have two stronger leaders heading up the marketing area here than Leslie and Tracy,” said Murphy. “Our editors, sales colleagues, authors, and illustrators have come to rely on them and our spectacular marketing, publicity, and creative teams for their ability to celebrate and promote our books and build our key franchises.”
In her more than 10 years at Scholastic Leslie Garych has held several positions in marketing, most recently Executive Director of Marketing, Creative Services and Marketing/Sales Operations for Scholastic Trade. Garych was instrumental in the marketing and promotional campaigns for Animorphs, Graphix, and the Read and Learn Bible. Most recently, she spearheaded the launch efforts of Goosebumps Horrorland, a new series
by R.L. Stine to be published in 2008. Garych has held several marketing and sales positions in children’s books at Simon & Schuster and Disney/Hyperion. She also has worked as a children’s book buyer at Barnes & Noble and, in 1995, she joined Scholastic as paperback marketing manager, and later marketing director.
Since joining Scholastic in 2006 as Vice President of Publicity for Scholastic Trade, Tracy van Straaten and her team have created national publicity campaigns for such books as Matthew Reinhart’s #1 New York Times bestseller, Star Wars: A Pop-Up Guide to the Galaxy; Maurice Sendak’s first pop-up book—the #1 New York Times bestseller, MOMMY?; the 20th anniversary of The Magic School Bus series; the award-winning and bestselling illustrated novel The Invention of Hugo Cabret by Brian Selznick; and The Down-to-Earth Guide to Global Warming by Laurie David and Cambria Gordon. Prior to joining Scholastic, van Straaten held children’s book publicity positions at Simon & Schuster, William Morrow & Company, HarperCollins, and Little, Brown and Company, and she earned a Masters’ degree in Children’s Literature from Simmons College in Boston.
Finally, Murphy announced that David Levithan is promoted to Executive Editorial Director, Scholastic Press Fiction, Multimedia Publishing, and PUSH. In his new role, reporting to Murphy, Levithan will lead an editorial team that will acquire books for a variety of Scholastic Trade imprints as well as book projects to be published by blending different forms of media around strong narrative properties. Levithan also will continue to manage and develop the fiction list of Scholastic Press and serve as editorial director of PUSH.
“David likes to say he has grown-up at Scholastic,” said Murphy, “I’d add that his Scholastic colleagues have been lucky to work with someone so creative and talented. David has the ability to manage, acquire, and edit a tremendous number of diverse projects, giving his impeccable attention and care to all. He has been at the forefront of innovation by being able to motivate and inspire his editorial teams and colleagues to come up with new ideas and make them happen.”
Levithan began his career at Scholastic 15 years ago as an editorial intern. He founded the PUSH imprint in 2002, and has been the editorial director of Scholastic Press since October 2006. Levithan edits such authors as Ann M. Martin, Garth Nix, Blue Balliett, Anthony Horowitz, Gordon Korman, Patrick Carman, Andy Griffiths, Coe Booth, and Natasha Friend, and has edited several bestselling series, including Main Street, The Keys to the Kingdom, The Gatekeepers, The Land of Elyon, and The Baby-sitters Club. He also has been instrumental in developing new multimedia series, which he will continue to do in his new position.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company’s Internet Site, www.scholastic.com