MORE THAN 135,000 CHILDREN’S BOOKS EN ROUTE FROM SCHOLASTIC TO 2,746 REACH OUT AND READ HOSPITALS AND CLINICS ACROSS THE U.S.  THANKS TO THE EFFORTS OF KIDS NATIONWIDE


Books Donated Through Scholastic Book Clubs’ ClassroomsCare Program, which Teaches Kids the Value of Reading and Giving

New York, NY (November 29, 2007) -- This holiday season, students across the country can say they’ve given the gift of reading to hundreds of thousands of children who need books by reading themselves!
 
More than 135,000 brand new paperback books from Scholastic Book Clubs are expected to arrive the week of November 26 at Reach Out and Read clinics and hospitals across the country, where they will be given to young children receiving routine checkups.
 
They are the first delivery of a quarter-million-book donation Scholastic Book Clubs, a division of Scholastic, the global children’s publishing education and media company, is making to Reach Out and Read, a national non-profit organization promoting early literacy and reading as a standard part of pediatric care. The donation is part of Scholastic Book Clubs’ ClassroomsCare program, which donates 100 books to children in need for every 100 books students read in participating classrooms nationwide – up to 1 million books annually.
 
Shipments of children’s books are scheduled to arrive at 2,746 clinics and hospitals in the Reach Out and Read national network, where doctors and nurses at the clinics promote the importance of reading by encouraging parents to read aloud to their children. Children visiting Reach Out and Read clinics between the ages of six months and five years – many of whom have grown up without books in their homes – will receive new books to take home.
 
“A longtime charity partner of Scholastic, Reach Out and Read promotes literacy by giving new books to parents and children who need them during pediatric visits, and by teaching them that literacy is part of the basic health and well being of every child,” said Judy Newman, President of Scholastic Book Clubs. “We’re so pleased to make another large donation to Reach Out and Read this year from our ClassroomsCare program, which empowers students in classrooms to make a real difference by reading.”
 
Reach Out and Read is one of the four major literacy partners of the ClassroomsCare program, each receiving books annually from Scholastic Book Clubs. The other partners are First Book, Save the Children and Hello Friend. This year, ClassroomsCare is also donating to select local charity organizations, including the Pajama Program and Camp Heartland.
 
“Books in the homes of the low-income children served primarily by Reach Out and Read means that these children will benefit from the attention and enjoyment when their parents read to them,” said Barry Zuckerman, MD, CEO of Reach Out and Read. “This is a gift that keeps on giving!”
 
“We are so grateful to the many children who have chosen to help others through their participation in the ClassroomsCare initiative,” said Perri Klass, MD, Reach Out and Read medical director.  “It is wonderful that this year, children across the country will benefit from the books provided through ClassroomsCare.”
 
Launched in 2002, ClassroomsCare is an annual philanthropic literacy campaign designed to teach children the joys and importance of reading and giving.  Students in classrooms around the country are encouraged to “read 100 books to give 100 books” (up to one million books annually) from Scholastic Book Clubs. More than 750,000 classrooms nationwide have participated in ClassroomsCare since its inception and more than 7 million books have been donated by Scholastic Book Clubs as part of the program.  In addition to encouraging increased reading in the classroom, the program has been used to respond to specific events such as Hurricane Katrina.
 
About Scholastic Book Clubs:
For 59 years, Scholastic Book Clubs have provided monthly catalogues offering top quality books and reading materials from all publishers to teachers and students in pre-school through high school. Today, eleven different Scholastic Book Clubs reach over one million teachers each month, providing the most sought-after titles at affordable prices for children in classrooms nationwide.  Over 80% of all elementary school teachers in the United States participate in Scholastic Book Clubs.
 
About Scholastic:
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About Reach Out and Read:
Reach Out and Read is a national, non-profit children’s literacy program that works with medical providers to reach the children at greatest risk – children aged 6 months to 5 years living at or near poverty. Doctors and nurses participating in Reach Out and Read give books to their youngest patients at check-ups and advise their parents about the importance of reading. More than 20 million books have been distributed through Reach Out and Read, which currently serves 25 percent of the most impoverished children in the U.S. The only American literacy program featured at the recent White House Conference on Global Literacy, Reach Out and Read is endorsed by the American Academy of Pediatrics. Reach Out and Read has one of the strongest records of research support of any primary care intervention. Peer-reviewed studies indicate that parents who get books and literacy counseling from their doctors and nurses are more likely to read to their young children, read to them more often, and provide more books in the home. Low-income children exposed to the program have shown improvements in language development, a critical component of school readiness. This year Reach Out and Read will provide 4.6 million new books to 2.8 million children at 3,500 health care sites in all 50 states, the District of Columbia, Guam, Puerto Rico, and the U.S. Virgin Islands.
 

Contacts:
Scholastic
Tyler Reed
212-343-6427