Technology Spending in U.S. School Districts Holds at $7 Billion


Push for Greater Accountability in Education
Drives Investment in Systems for Tracking Student Academic Progress
 
43% of Districts Use Wireless Technology for Instruction

Dallas, TX (November 15, 2002) -- Dallas, TX - November 15, 2002 - Quality Education Data, Inc. (QED®), a leading education market research and database firm, and a subsidiary of Scholastic Inc., released today two of its most frequently cited annual reports on the state of technology in U.S. schools and districts: Technology Purchasing Forecast 2002-2003, 8th edition; and Internet Usage in Teaching 2002, 7th edition. Jeanne Hayes, President of QED, will present findings from these reports to school technology leaders today at the National School Board Association's Technology and Learning Conference in Dallas, Texas.
 
Technology Purchasing Forecast for the 2002-2003 school year reports total technology spending among U.S. public school districts at $6.45 billion for the 2001-2002 school year, and projects $7.185 billion in the subsequent (2002-2003) school year for a modest increase.
 

© Quality Education Data, Inc. QED's Technology Purchasing Forecast 2002-2003 8th Edition

 
"While spending is not increasing, funding for technology continues to be stable. The biggest unknown is the degree to which increasing federal funds for education (especially No Child Left Behind) will be used for technology purchases," said Jeanne Hayes. "We're already seeing that the federal government's push for greater accountability in education seems to be driving greater investment in systems that offer more robust reporting on student academic progress. Over one-half of districts surveyed reported that they have installed data warehousing for students' records, computerized student assessment software, computerized report cards, and attendance records software."
 
Other key findings from Technology Purchasing Forecast include:

  • Computer Brands: Macintosh is the single most common brand of instructional computer in schools today, but Wintel computers (from all makers combined) constitute more than two-thirds of the installed base. Of Wintel computers, Dell Computer is the most common brand with an estimated 18% of the installed base. Dell is also the leading brand in district plans to purchase instructional computers for the 2002-2003 school year, with a 35% share, beating out Apple's Macintosh brand (21%) for the lead.
  • Wireless: Almost one-half of the districts surveyed (43%) report current ownership of wireless devices. In addition, one-third of all districts report they will purchase wireless devices this year. As a sign of this growing trend, 9% of districts plan to buy all wireless computers this school year. Of wireless devices, 72.5% are laptops.


Internet Usage in Teaching for the 2002 school year, also released today, reported that internet access has become the rule in K-12 education, with 96% of K-12 teachers in public schools stating that they used the Internet as a teaching resource, up from 90% in 2001 and 86% in 2000.
 
Fast facts from QED's Internet Usage in Teaching 2002, 7th edition:
  • 99% of America's public schools are connected to the Internet, up from 97% in 2001.
  • 91% of public school classrooms are connected to the Internet, up from 84% in 2001.
  • 96% of teachers use the Internet as a teaching resource, up from 90% in 2001.



 
To purchase copies of QED's School Market Trends reports (Technology Purchasing Forecast 2002 - 2003 and Internet Usage in Teaching 2002 ), please contact Quality Education Data by phone at 1-800-525-5811 or e-mail at info@qeddata.com.
 
Methodology:
 
Technology Purchasing Forecast 2002-2003: The sampling frame for this field study was public school districts randomly selected from Quality Education Data's National Education Database™. A total of 450 surveys were completed. Interviewing was conducted by telephone from June 1 to August 23, 2002. All surveys were conducted by telephone with District Technology Coordinators.
 
Internet Usage in Teaching 2002: The sampling frame for this field study was public schools randomly selected from Quality Education Data's National Education Database™. A total of 402 surveys were completed. Interviewing was conducted by telephone from April 9 to May 3, 2002. All surveys were conducted with teachers of core curriculum subjects (language arts, math, science and /or social studies). The respondents were screened to represent only classroom teachers from grade one through twelve.
 
About QED
QED's National Education Database includes all public school districts and schools in the United States. For further information about QED products and services such as Market Research, Database Licenses and Technology Research Reports, visit the QED web site at www.qeddata.com. For up-to-date technology data and state-by-state findings contact Quality Education Data by phone at 1-800-525-5811 or e-mail at info@qeddata.com. To purchase a copy of the 2002-2003 Technology Purchasing Forecast, please contact QED at the above number.

 
Established in 1981 and headquartered in Denver, Colorado, QED is a leading provider of integrated marketing services for the K-12 and higher education markets. Services offered include: marketing campaign consulting and execution, custom market research studies, industry trend reports, direct mail programs, implementation, conferences and advertising opportunities. QED Inc. is a wholly owned subsidiary of Scholastic Inc., the global children's publishing and media company. QED's National Education DatabaseÔ covers U.S. and Canadian educational institutions and is at the core of all QED products and services. Included in the National Education Database are 4.5 million names of educators, including teachers, librarians, and administrators. These data are updated utilizing QED's research team combined with Scholastic Inc.'s 750 educational service representatives. This unique methodology positions QED at the forefront of education data and trends. Nelson B. Heller & Associates, a leading business-to-business publisher of education market newsletters and market research, and producer of education industry conferences and on-line roundtables, is a QED company.
 
About Scholastic:
Scholastic Corporation (NMS: SCHL) is the world's largest publisher and distributor of children's books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, textbooks, magazines, technology-based products, teacher materials, television programming, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company's Internet Site, www.scholastic.com.


Contacts:
Scholastic
Andrea Reibel
212-343-4563
 
Scholastic
Jennifer Slackman
212-343-6427
 
Scholastic
Judy Corman
212-343-6833