A Gift Kids Can Delight in Every Month – Exclusive Build-A-Bear Workshop®, Nick Jr.®, Baby Einstein©, VeggieTales® and Ultimate Magic Series Delivered to Homes this Holiday Season

New York, NY (October 29, 2007) -- Every holiday season, adults stress over finding the perfect gift to give to the special children in their lives – a gift that kids can’t wait to unwrap, and one they’ll enjoy long after the holidays have passed!  Scholastic has created an exciting and stress-free gift-giving solution this holiday season with its Scholastic Kids Gift-of-the-Month clubs.  Parents, grandparents, and other friends and family can order conveniently online at www.scholasticgifts.com and choose the club that best matches each child’s age and interest.  From Nick Jr. to Build-A-Bear Workshop to VeggieTales, each club provides kids with an exciting interactive experience, while also giving them reading and learning opportunities at home.
“Each month, kids will look forward to running to their mailbox to discover a new gift.  It’s a wonderful way for a family member to send a special message to a child in their life throughout the year,” says Mary Alice Moore, Scholastic At Home Learning Expert. “This is a one-of-a-kind, at-home experience that takes the stress out of shopping for parents, while educating and entertaining kids all year long. This truly is the gift that keeps giving.”
Carefully crafted by the education experts at Scholastic, the global children’s publishing, education and media company, these exclusive clubs provide an interactive learning experience that is delivered monthly to members’ homes.  The age-appropriate Scholastic Kids Gift-of-the-Month clubs feature popular characters and hobbies including Build-A-Bear Workshop, Baby Einstein, VeggieTales, Nick Jr. and Ultimate Magic.  Each “kids-only” club includes fun monthly gifts ranging from books and activities to DVDs and other collectibles as well as access to custom club web sites that extend the experience.
Scholastic Kids Gift-of-the-Month clubs offer a six-month, 12-month or pay-as-you-go membership.  For the holiday season, clubs are priced at $14.99 per month, plus $5 off the first shipment, and free shipping and handling for the duration of the membership.  In addition, during the holidays, gift-givers who enroll kids for 12 months in advance will receive a 20% discount and those who enroll kids for six months in advance will receive a 10% discount.  To learn more about how to enroll kids in a Scholastic Kids Gift-of-the-Month club, please visit www.scholasticgifts.com.
Baby Einstein© Playful Discoveries is perfect for babies to explore the wonders of the world around them!  These high-quality, age-appropriate materials will stimulate and nurture a child’s development throughout the first three years of life.  Each monthly shipment of Playful Discoveries includes three original, award-winning Baby Einstein board books plus access to a members-only web site featuring activities, parenting tips and a downloadable desktop which members can personalize with pictures of their baby!  Plus, in the first month, members receive a free, customizable baby milestones calendar.  (Ages Birth-3)
Nick Jr.® Play to LearnTM is perfect for kids who adore Dora, Diego, Blue, the Backyardigans and other Nick Jr. characters! Each monthly gift includes three original hardcover storybooks featuring beloved Nick Jr. friends and a colorful sheet of Nick Jr. stickers. In addition, kids will receive a free backpack and poster the first month!  (Ages 2-6)
In step with the demand for values-based materials for kids, Scholastic Kids Gift-of-the-Month club offers VeggieTales®: Values to Grow By.  With such award-winning titles as Three Pirates and a Duck; The Good, the Bad and the Silly; Good Knight Duke; and The Case of the Lost Temper; VeggieTales: Values to Grow By features 30 essential values every child needs including thoughtfulness, good decision-making and sharing.  The first delivery arrives with a Bob & Larry’s Excellent Adventure Activity Book that extends the lessons learned each month and provides entertaining activities that parents and children can do together.  Each additional package includes two more hardcover VeggieTales books and a sticker sheet for use with the activity book.  Kids can also track their physical growth on a colorful growth chart.  (Ages 3-7)
The Build-A-Bear Workshop® Bearrific Friends Club™ offers kids the chance to collect the latest in plush bears and adorable accessories. Club members enrolled in this award-winning club will receive exclusive 8-inch bears, a collection of high-quality bear outfits, craft books with step-by-step instructions on creating new crafts for themselves and their bears, plus MembearyTM sticker books where kids can record important information and friendship details about their bears.
The club also provides members with a nifty Cub Condo® carrying case. Each monthly gift comes with a new secret password that unlocks different features of an exclusive members-only web site. Kids can go online to create and play with virtual versions of their bears, print out customizable, iron-on Build-A-Bear Workshop clothing patches, as well as participate in online games and activities such as designing their own comic strips and creating customized bear birth certificates. (Ages 5-8)
For the kids who never tire of learning new magic tricks, The Ultimate Magic Club™ is a gift they’ll love this holiday season. Members of this club can learn more than 150 magic tricks including card and dice tricks and much more! Each month, a new theme of magic will arrive with a full color book of kid-friendly instructions with photos, a step-by-step DVD and magic props. Kids will also have access to a members-only web site where they can learn other tricks and see online magic. In the first month, kids will receive a free Money Machine, Magic Nickel Changer and Instant Wand!  (Ages 6+)
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

Sara Sinek
Esther Chen