WHOOPI GOLDBERG TEAMS UP WITH SCHOLASTIC BOOK CLUBS AND CLASSROOMS NATIONWIDE TO PUT BOOKS IN THE HANDS OF CHILDREN IN NEED


Wake Up With Whoopi! and Scholastic Book Clubs’ ClassroomsCare Provide 100,000 Books for the Whoopi! We’re Reading! Sweepstakes
 
Winning Classrooms Will Donate 1,000 Books to Charities of Their Choice

New York, NY (October 23, 2007) -- Continuing their commitment to promoting literacy for all children, Whoopi Goldberg and Scholastic Book Clubs today announced the launch of the Whoopi! We’re Reading! Sweepstakes as part of the Scholastic Book Clubs’ ClassroomsCare program.
 
The actor, comedienne, author of Whoopi’s Big Book of Manners and producer and host of the syndicated Wake Up with Whoopi! radio program is inviting classrooms from across the country to read 100 books for a chance to win ten 100-book collections for them to donate to the local charity or charities of their choice. One hundred winning classes will be chosen.
 
The sweepstakes is open to teachers in all classrooms participating in Scholastic Book Clubs’ ClassroomsCare program, now in its sixth year, which sends 100 books to kids in need for every 100 books read in participating classrooms.  ClassroomsCare is designed to empower students around the country to make a difference in their own communities, and will provide more than 1.2 million books that will be distributed through ClassroomsCare in 2007. The Whoopi! We’re Reading! Sweepstakes donation of 100,000 more books will add to the impact of ClassroomsCare this year.
 
“Books Rule! I love fairy tales and I love spooky stories,” Whoopi said. “Reading is a great way to spend time and learn all kinds of things, and now, with ClassroomsCare, it's a great way to give the gift of reading to others.”
 
Whoopi herself is the author of several books, including her first children’s book, Alice, published in 1992. Whoopi’s Big Book of Manners, her first title in a three-book publishing deal with Hyperion Books, was released in 2006.
 
“We are so honored to be working with Whoopi Goldberg to put more books into the hands of the children who need them most,” said Judy Newman, President, Scholastic Book Clubs, a division of Scholastic, the global children’s publishing, education and media company.  “The Whoopi! We’re Reading! Sweepstakes will ensure that thousands of children across America will be directly sharing the joy of reading with children in their communities who may otherwise not have access to books.”
 
More than 750,000 classrooms nationwide have participated in ClassroomsCare since its inception in 2002, and more than 7 million books have been donated by Scholastic Book Clubs as part of the program.  In addition to encouraging increased reading in the classroom, the program has helped respond to tragedies and natural disasters such as the Tsunami in Indonesia and Hurricane Katrina along the Gulf Coast.
 
For more information on ClassroomsCare, instructions on how to enter the Whoopi! We’re Reading! Sweepstakes and complete rules, please visit www.scholastic.com/classroomscare.
 
About Scholastic Book Clubs
For 59 years, Scholastic Book Clubs have provided monthly catalogues offering top quality books and reading materials from all publishers to teachers and students in pre-school through high school. Today, eleven different Scholastic Book Clubs reach over one million teachers each month, providing the most sought-after titles at affordable prices for children in classrooms nationwide.  Over 80% of all elementary school teachers in the United States participate in Scholastic Book Clubs.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
*NO PURCHASE NECESSARY. Deadline for entries is November 21, 2007. Void where prohibited.

Contacts:
Scholastic
Sarah Trabucchi
212-343-6424