SCHOLASTIC AND TARGET HELP COMBAT DECLINE IN READING AMONG KIDS 8 AND UP -- KIDS AGES 8-14 READ BOOKS FOR FUN FOR 26,925,672 MINUTES THIS SUMMER


Kids Read Over 120,800 Books and Donate 30,800 Books to Children in Need Through Reading Is Fundamental

New York, NY (October 1, 2007) -- The 2006 Kids and Family Reading Report showed that kids’ reading frequency drastically declines at age eight, and the number one reason that kids say they don’t read more is that they can’t find books they like to read .  This summer, Scholastic and Target launched the second annual Scholastic Summer Reading Buzz!ä program, which was designed to encourage kids to read 4 or more books and help them avoid the “Summer Slide”— a common loss of skills due simply to being out of school.
 
The results proved the campaign successful as kids aged 8-14 years old read for a combined total of 26,925,672 minutes in four months.  In addition, more than 120,800 books were read and logged by kids of all ages on the online book log at scholastic.com, showing a 140% increase over last summer’s participation. For every four books read and logged per child, Scholastic donated a book to a child in need through Reading Is Fundamental, Inc. (RIF), resulting in a donation of more than 30,800 books. RIF is the nation’s oldest and largest children’s and family literacy organization. (www.rif.org).
 
The top 10 books read and logged as part of Scholastic Summer Reading Buzz!, included:
 
1. Harry Potter series by J.K. Rowling
2. A Series of Unfortunate Events series by Lemony Snicket
3. Captain Underpants series by Dave Pilkey
4. Holes by Louis Sacher
5. Charlotte’s Web by E.B. White
6. Magic Tree House by Mary Pope Osborne
7. Because Winn Dixie by Kate DiCamillo
8. Geronimo Stilton series by Geronimo Stilton
9. Aquamarine by Alice Hoffman
10. Artemus Fowl series by Eoin Colfer
 
“The success of Scholastic Summer Reading BUZZ! shows that when kids are introduced to new and exciting books to read, they will want to pick them up and read for fun,” said Francie Alexander, Chief Academic Officer Scholastic. “Reading today is more than just a solo activity.  Kids showed us that they enjoy the social aspect of expanding the reading experience online through exciting websites, fan sites and messages boards, and Scholastic will continue its mission to help kids find books, read books and share books all year long.”
 
The multi-media Scholastic Summer Reading BUZZ!™, a program created by Scholastic, the global children’s publishing, education, and media company and sponsored by Target, was developed, not only to motivate kids to read, but also to promote the important role parents, educators and librarians play in helping kids find books that will keep them reading all year long.
 
The Scholastic Summer Reading BUZZ! Web site www.scholastic.com/summerreading included interactive book logs, activities, and a reading community where kids were able to buzz about books and provided extensive online book lists in English and Spanish, expert advice, and downloadable materials for parents and teachers. The winners of the Scholastic Summer Reading Buzz! Sweepstakes for tickets and a vacation to Orlando, Florida from American Airlines will be announced this fall.
 
This fall, kids, parents and teachers can continue to find new and exciting book-related tools, information and activities on Scholastic.com. For kids, Flashlight Readers™(www.scholastic.com/flashlight), an online book club for kids, offers an exciting behind-the-scenes look behind favorite books and authors. In addition, kids can visit the Book Central site at scholastic.com/kids to extend the reading experience for their favorite books and series.   Parents can continue to find expert advice and information on how to support reading at home at scholastic.com/parents and can purchase books for their kids while helping their child’s teacher earn points for books and materials for the classroom through Scholastic Book Clubs Ordering Online (COOL). Launching in October for teachers, the Teacher Book Wizard™ will help teachers and librarians match the right book to the right child by searching a database of more than 50,000 children’s books from all publishers. In addition, the online Scholastic Store for parents and Scholastic Teacher Store continue to offer a wide variety of acclaimed books for children of all ages.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About Target
Minneapolis-based Target serves guests at 1,537 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

Contacts:
Scholastic
Sara Sinek
212*343-6899
 
CRT / tanaka
Rebecca Maas
646-218-6003
 
Target
Media Relations
612-696-3400