Lectorum Publications, a subsidiary of Scholastic Inc. and the largest and oldest distributor of Spanish-language books in the United States, announced today that it will shift the focus of its consumer business to Internet sales through its bilingual web site at www.Lectorum.com
. Lectorum is already the industry leader in Spanish-language sales to schools, libraries and college bookstores through its national sales force and catalog ordering and seeks to become the online consumer destination for Spanish-speaking and bilingual readers of all ages. As part of the planned expansion of its online presence, Lectorum will close its New York City retail store, Librería Lectorum, effective September 30, 2007.
“Librería Lectorum has been a special part of the New York Hispanic community for the past 47 years, and we are grateful for all the love and support we have received from visitors to the 14th Street store,” said Teresa Mlawer, President Lectorum Publications. “The store became a gathering place for the community, offering book lovers, old and young alike, a wide selection of works by Spanish-language authors as well as works by authors who have been translated into Spanish, and provided many of those writers with a place to present their books. Unfortunately, this part of the city is no longer a hub of Latino life and with Spanish-language readers now living in communities all across the country, we can reach them much more effectively through our Web site.”
To preserve a Librería Lectorum tradition, Mlawer plans to host author and other literary events for tri-state area customers at Scholastic’s global headquarters and The Scholastic Store in SoHo, New York. In addition, The Scholastic Store locations at 557 Broadway and in Scarsdale, New York, will expand their offerings of Spanish-language and bilingual children’s books.
Currently, visitors to www.lectorum.com
will find thousands of quality children’s and adult titles and information for Spanish-speaking and bilingual readers, including book recommendations for adults and children, bestseller lists, and a biweekly column about family reading and literacy authored by Ms. Mlawer. Web site expansion plans include message boards, author chats, an enhanced section for adult readers and other features, all designed to create an online community for readers of Spanish-language and bilingual literature.
Lectorum Publications, with Ms. Mlawer as its president for the past 30 years, is proud of its primary business, which has enjoyed unparalleled success in providing Spanish-language books to schools, libraries, universities and book stores all across the country through its national sales force and catalog offerings.
Lectorum Publications is the largest and oldest U.S. Spanish-language book distributor, delivering more than 25,000 adult and children titles to schools, libraries, universities, bookstores and other specialized markets throughout the United States. The company serves the reading needs of Latinos nationwide through its web site at www.Lectorum.com
. A subsidiary of Scholastic since 1996, Lectorum also publishes children’s books in Spanish.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com