New York, NY (August 30, 2006) -- This October, television’s most lovable canine, Clifford, celebrates American Humane’s Adopt-A-Dog Month® with a week-long TV special, “Clifford’s Mission: Paw-ssible,” featuring pet care-themed episodes of Clifford The Big Red Dog® and a brand-new episode of the successful spin-off series, Clifford’s Puppy Days™.  The adoption-fest begins on October 9 on PBS KIDS (check local listings).  As part of “Clifford’s Mission: Paw-ssible,” the popular pooch is teaming up with the American Humane Association in an effort to build awareness for Adopt-A-Dog Month and to help find safe, loving homes for as many needy dogs as possible.
 
Celebrated every October, Adopt-A-Dog Month encourages people to visit their local animal shelter to save a pet’s life by adopting a new “best friend” and provides an opportunity to teach the public how to care for their pets responsibly.
 
“No matter what his size, Clifford has always been a dog with a huge heart who exemplifies the values of sharing, gratitude, and kindness towards others,” said Deborah Forte, President of Scholastic Media, which produces both Clifford series. “By working with the American Humane Association for Adopt-A-Dog Month, we hope to give a strong voice to this special cause and help others realize the importance of helping all those in need.”
 
“Having Clifford as our official, celebrity ‘spokes-dog’ for Adopt-A-Dog Month sends a very, very big message to America," said Marie Belew Wheatley, American Humane's president and CEO.  "With his help, we can alert people to the huge problem of homeless dogs, with the ultimate goal of finding great homes for some really great pets.  Clifford to the rescue!”
 
CLIFFORD JOINS WITH THE AMERICAN HUMANE ASSOCIATION
With thousands of dogs around the country in need of a home, Clifford is taking “Mission: Paw-ssible” beyond the television screen to help his fellow four-legged friends.  The crimson canine is joining with the American Humane Association, which has named Clifford the official “spokes-dog” for Adopt-A-Dog Month, to help spread the word about the importance of pet adoption and the joys of pet ownership.  In addition, Clifford will lend a paw at an event to be held at Scholastic’s headquarters in New York City on October 7.

“CLIFFORD’S MISSION: PAW-SSIBLE” SPECIAL ON PBS KIDS
“Clifford’s Mission: Paw-ssible” week-long programming event begins on Monday, October 9 on PBS KIDS (check local listings), and includes several classic pet care-themed episodes of Clifford The Big Red Dog  as well as an all-new episode of Clifford’s Puppy Days, which premieres the afternoon of Tail Waggin’ Wednesday, October 11.  Throughout the rest of the month, pet-care themed episodes from Clifford’s Puppy Days will continue to air in the afternoon of Tail Waggin’ Wednesdays.
 
Clifford The Big Red Dog is a part of PBS KIDS new hosted preschool destination designed to engage preschoolers and enhance their learning experience with age-appropriate, interactive on-air and online content. The destination is hosted by teacher, friend and role model, “Miss Lori,” and her fun and curious animated friend named “Hooper.”
 
“CLIFFORD’S MISSION: PAW-SSIBLE” EPISODE SYNOPSES
 
CLIFFORD THE BIG RED DOG
MONDAY, OCTOBER 9
“Who Me, Jealous?” – Clifford The Big Red Dog, Episode #124a   
Mrs. Diller is taking care of Susie, her sister’s adorable little puppy, for the weekend.  To Cleo it appears that Mrs. Diller likes the cute little puppy better than she likes Cleo!  So Cleo determines to “out-cute” the puppy and win back Mrs. Diller’s affection.  But she soon learns that Mrs. Diller thinks Cleo is perfect just the way she is.
 “A Bunny In A Haystack” – Clifford The Big Red Dog, Episode #124b
When Emily brings home the class bunny, Clifford, Cleo and T-bone learn what a big responsibility it is to take care of a pet!
 
TUESDAY, OCTOBER 10
“Jetta’s Tall Tale” – Clifford The Big Red Dog, Episode #135a
Jetta feels a twinge of jealousy when the other children make a fuss over Emily Elizabeth’s wonderful big pet Clifford, so she blurts out a story about her own wonderful big pet – a huge parrot named Lulu.  But the little lie quickly grows into a big mess, forcing Jetta to dress Clifford up as a bird to keep the lie from being exposed.  Her conscience finally makes her do the right thing and she apologizes for having created the lie in the first place. 
“The Big Fetch” – Clifford The Big Red Dog, Episode #135b
Vaz is new at being a paperboy and is struggling with getting the papers onto people's doorsteps.  Cleo steps in and discovers that she can earn treats by helping out!  She recruits Clifford and T-bone and together they enjoy helping Vaz out – and getting treats.  But before long Cleo has forgotten about the “helping out” part and is only concerned with getting treats.  Clifford and T-bone help her rediscover that helping for its own sake is its own reward. 

WEDNESDAY, OCTOBER 11
“Topsy Turvy Day” – Clifford The Big Red Dog, Episode #138a   Jetta and Emily trade dogs for the Island’s annual Topsy Turvy Day, a day when everything gets turned around. Jetta learns that being kind and thoughtful gets you a lot farther than being bossy.
“Clifford’s Charm School” - Clifford The Big Red Dog, Episode #138b   
Mrs. Bleakman is having a very special party for her book club members and Cleo and Mac convince Clifford that his regular good manners won’t be good enough for the event.  Clifford believes he is just fine the way he is, but Cleo and Mac insist on teaching him some special “fancy” manners.  In the end, Clifford decides to just be himself – and ends up saving the party by providing shade for Mrs. Bleakman’s guests.
 
THURSDAY, OCTOBER 12
“Clifford And the Beanstalk” - Clifford The Big Red Dog, Episode #107a
Emily works hard to prepare for her audition for the lead in the school play, but loses the role to Jetta.  Jetta, however, worries more about what she’ll wear than about learning her lines. Emily is able to step in and play the lead role at the last minute – and Jetta learns the hard way that hard work and preparation are the things that make you successful.
“Itchy Patch”  - Clifford The Big Red Dog, Episode #107B
Clifford is itching like crazy but tries his best to stop when he hears Emily say that she’ll have to take him to the vet if he keeps it up.  With the help of Cleo and T-bone, Clifford tries every trick to stop itching and conceal his discomfort to avoid a trip to the doctor!  Clifford learns the importance of trust when going into an unknown situation. 
 
FRIDAY, OCTOBER 13
“Who Me, Jealous?” - Clifford The Big Red Dog, Episode #124a    
Mrs. Diller is taking care of Susie, her sister’s adorable little puppy, for the weekend.  To Cleo it appears that Mrs. Diller likes the cute little puppy better than she likes Cleo!  So Cleo determines to “out-cute” the puppy and win back Mrs. Diller’s affection.  But she soon learns that Mrs. Diller thinks Cleo is perfect just the way she is.
“A Bunny In A Haystack” - Clifford The Big Red Dog, Episode #124B    
When Emily brings home the class bunny, Clifford, Cleo and T-bone learn what a big responsibility it is to take care of a pet!
 
CLIFFORD’S PUPPY DAYS (afternoon feed)
WEDNESDAY, OCTOBER 11
“Show and Tell” – Clifford’s Puppy Days, Episode #211a **NEW!**
Although it lacks high tech robotics and glitz, EE’s presentation of how she cares for Clifford is the hit of Show and Tell.
“What a Story” – Clifford’s Puppy Days, Episode #211b  **NEW!**
When Daffodil agrees to tell the little Sidarsky kids a story, she’s all set with a tale that’s utterly satisfying…for a rabbit.  It’s not until she finally begins to incorporate some of the others’ ideas that the story becomes a hit with her audience.
 
WEDNESDAY, OCTOBER 18
“Grooming Gloom” - Clifford’s Puppy Days, Episode #122a
Jorge is excited to learn that Nina will be taking him to the Grooming Shop – until he gets some misinformation about what a grooming shop is.  At first his friends try to help him find a way to get out of the experience.  But Daffodil helps him realize that he should trust Nina to do what is best for him.
“The Letter” - Clifford’s Puppy Days, Episode #122b
Evan and Emily Elizabeth offer to mail a letter for Mr. Solomon on their way to buy tickets to a concert by their favorite band, the Zippers.  But the kids’ plans are disrupted by their own generosity and helpful nature.  When they finally arrive at the park where the concert is taking place, the tickets have been sold out.  But the other members of the community are so grateful to the kids for all of their help that day that they all pitch in and make sure that Evan and Emily Elizabeth attend the concert.
 
WEDNESDAY, OCTOBER 25
“Adopt-a-Pup” - Clifford’s Puppy Days, Episode #123a
Evan, Emily Elizabeth and Clifford all help out at the Adopt-A-Pup booth at the neighborhood street fair.  Clifford befriends a teacup poodle named Bon Bon, a tiny dog who is barely bigger than he is, and helps her find a home.
“Jokes On You” - Clifford’s Puppy Days, Episode #123b
It’s Wacky Wednesday at school.  Emily Elizabeth and her friends are excited to spend the day telling jokes and having fun.  Nina, however, goes too far with the day.  In the end she realizes that her behavior wasn’t respectful of her friends and that there is an appropriate time and place for certain behaviors.
 
Clifford The Big Red Dog and Clifford’s Puppy Days have together garnered 17 Emmy nominations in six seasons and Henry Winkler was awarded the Daytime Emmy Award for Best Performer in an Animated Program for his performance as Norville in Clifford’s Puppy Days. Both Clifford The Big Red Dog and Clifford’s Puppy Days have consistently ranked number one with kids ages 2-5 as well as with Ladies of Households with kids under 3. Clifford The Big Red Dog has received numerous accolades including the Humanitas Prize, CINE Golden Eagles, Parents’ Choice Awards, a Gold Plaque from the Chicago International TV Film Competition, a Gold World Medal in the New York Festivals, a TASH Positive Images Award, a Parents’ Guide to Media Honor, and selection as a finalist in the prestigious Prix Jeunesse international competition in 2002.
 
About Scholastic Media
Scholastic Media (SM) is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive products and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus® (TLC); Goosebumps®; Animorphs®; and the newest series Maya & Miguel™ (PBS KIDS GO!). SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Baby-sitters Club, The Indian in the Cupboard, and The Mighty. SM is also producing the forthcoming film The Golden Compass, based on the award-winning Philip Pullman trilogy His Dark Materials, for New Line Cinema. SM is the entertainment and media division of Scholastic.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

About the American Humane Association
Founded in 1877, the American Humane Association is the oldest national organization dedicated to protecting both children and animals. Through a network of child and animal protection agencies and individuals, the American Humane Association develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link® between animal abuse and other forms of violence, as well as the benefits derived from the human-animal bond. American Humane’s regional office in Los Angeles is the authority behind the “No Animals Were Harmed”® End Credit Disclaimer on film and TV productions, and American Humane’s office in Washington is an advocate for child and animal protection at the federal and state levels. American Humane is endorsed by the Better Business Bureau’s Wise Giving Alliance and has been awarded the Independent Charities Seal of Excellence. Visit www.americanhumane.org to learn more.

About PBS KIDS®
PBS KIDS is committed to providing the highest-quality non-commercial content and learning environment for children across the country.  Providing age-appropriate, diverse programming for kids, PBS KIDS’ programs consistently earn more prestigious awards than any other broadcast or cable network.  Only PBS KIDS has earned the unanimous endorsement of parents, children, industry leaders and teachers.  With additional PBS resources to complement its programming, including PBS KIDS online (www.pbskids.org), PBS KIDS GO! (www.pbskidsgo.org), PBS Parents (www.pbsparents.org), PBS TeacherSource (www.pbsteachersource.org), PBS Ready To Learn services and literacy events across the country, PBS KIDS is providing the tools necessary for positive child development.  PBS is a nonprofit media enterprise owned and operated by the nation’s 354 public television stations, serving nearly 90 million people each week and reaching 99% of American homes. 

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