SCHOLASTIC INTERACTIVE ANNOUNCES ULTIMATE I SPY FOR WII™


The First-Ever 3-D Environments In An I SPY Game

New York, NY (August 18, 2008) -- Scholastic Interactive, a division of Scholastic Media (SM), (www.scholastic.com) today announced Ultimate I SPY™ for Wii™. Based on the highly-popular publishing program from Scholastic that is famously known for its seek-and-find gameplay, Ultimate I SPY takes the franchise to the next level by immersing the player into a visually stunning 3-D wonderland complete with get-up-and-go action. Ultimate I SPY is the second game to be distributed under Scholastic Interactive’s new entertainment publishing label, ELASTIC.
 
“I SPY has thrilled children and families with its addictive seek-and-find gameplay,” said Alan Waldman, Senior Vice President, Scholastic Interactive. ”By bringing Ultimate I SPY to Wii, we are able to combine the popular seek-and-find gameplay with the unique capabilities of Wii to deliver a revolutionary I SPY experience. The active play features of Wii allow us to offer a wholly new game experience for loyal I SPY fans and new gamers alike.”    
 
In Ultimate I SPY players navigate 3-D riddle screens, play paddleball, or complete puzzles to solve I SPY riddles. A first for the franchise, the 3-D riddle screens allow players to navigate through 360 and 180 environments – searching above, under and between objects. The game delivers 10 distinctly diverse beautiful locations and 40 riddles that are actively solved. As the player solves more riddles, a mysterious machine slowly evolves and reveals its true form. The game features a pulse-pounding climactic ending that will have players breaking a sweat in a race against the clock to perform a series of intense movements and reveal a special surprise. Additionally, Ultimate I SPY features a Game Room with 10 mini-games, complete with multiplayer options.
 
Ultimate I SPY will be available October 2008 for the retail price of $29.99 this holiday.
 
The highly successful I SPY interactive franchise boasts over 100 awards and includes popular titles such as the I SPY Treasure Hunt CD-ROM, I SPY Fun House for Nintendo DS™, I SPY Challenger for the Leapster® Learning Game System, I SPY Imagine That! for the TAG Reading System and I SPY Fantasy on interactive DVD.
 
About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.


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