EMMY® AWARD-WINNING WORDGIRL® PUTS BAD GRAMMAR IN THE SLAMMER FOR A SECOND YEAR THIS FALL ON PBS KIDS GO!sm


Beginning September 12th, everyone’s favorite fearless heroine faces new nemeses in 18 new episodes produced by Scholastic Media’s Soup2Nuts

New York, NY (August 11, 2008) -- Scholastic Media announced today its Emmy® award-winning animated series, WordGirl® (www.scholastic.com and www.pbskidsgo.org/wordgirl) – produced by Scholastic Media’s animation studio Soup2Nuts – will return this fall for a fun-filled second year on PBS KIDS GO!.  Beginning September 12, 2008, WordGirl fans everywhere can tune in to vocabulary-filled adventures in 18 new episodes.
 
“The response to WordGirl from audiences and critics alike has been overwhelmingly positive,” said Deborah Forte, President of Scholastic Media and Executive Vice President of Scholastic Inc. “Scholastic Media and the entire production team at Soup2Nuts is thrilled to be delivering new episodes with the quality writing, animation, and stories that kids and parents have come to enjoy.”
 
This fall, WordGirl and her trusty sidekick Captain Huggy Face will take on dozens of new challenges in the brave pursuit of better vocabulary for all.  WordGirl faces familiar nemeses – the Butcher, Dr. Two-Brains, Chuck the Evil Sandwich Making Guy and Lady Redundant Woman among them – and daring challenges from irreverent new characters like the antiseptic Steve McClean, Professor Tubing, the Masked Meat Marauder (c’mon, what other cartoon has two meat-wielding villains?), a mighty metal Mouse-Zilla robot, and more.
 
WordGirl has received numerous awards and accolades in the children’s programming genre since its debut in September 2007.  The show won the 2008 Daytime Emmy® for “Best Writing in Animation,” the 2008 Television Critics Association Award for “Outstanding Achievement in Children’s Programming,” a 2008 Parent’s Choice Award in the “Parent’s Choice Recommended” category, and a 2008 Pulcinella Award Official Selection as part of the International Showcase at the “Cartoons On The Bay” festival in Salerno, Italy.  The show’s website at (www.pbskidsgo.org/wordgirl) also was named a 2008 Finalist for the Prix Jeunesse International Interactivity Prize.
 
In each episode, WordGirl takes kids on an adventure to learn about four new vocabulary words. This fall, fans will learn words ranging from “appreciate” and “awestruck” to “quest’ and “undefeated.”*
 
WordGirl chronicles the madcap adventures of Becky Botsford, a mild-mannered fifth grader who, at the call of duty, transforms into WordGirl – caped crusader and definition dynamo!  When there is trouble in The City, this super heroine-in-disguise uses vocabulary to defeat outlaws bent on “word” domination.  With the help of her faithful monkey sidekick, Captain Huggy Face, WordGirl spends each episode defeating a quirky cast of villains – from Dr. Two-Brains to The Butcher – with her power punches and dictionary strength. The show is designed to enrich children’s vocabulary, instill a love of language and foster better reading comprehension. To extend the show’s vocabulary-building, the WordGirl website (www.pbskidsgo.org/wordgirl) will feature new videos and games, as well as updated installments of “Power Words” and “Freeze Frame” featuring vocabulary words from the new episodes.

WordGirl airs five days a week on PBS KIDS GO! (check local listings for times).  New books from Scholastic based on the series will be available in Spring 2009.  More information is available online at www.pbskidsgo.org/wordgirl and pbs.org/pressroom.
 
*** Artwork available upon request***
 
About Scholastic Media
Scholastic Media, the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and websites, and is a major developer and marketer of children's brands worldwide.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books, and a leader in educational technology and children’s media. Scholastic creates quality educational and entertainment materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, films, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.
 
About PBS KIDS and PBS KIDS GO!
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, are committed to providing the highest quality non-commercial content and learning environment for children across the country. Providing age-appropriate, diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious awards than any other broadcast or cable network. Only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS resources to complement its programming, including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country, PBS is providing the tools necessary for positive child development. PBS is a nonprofit media enterprise owned and operated by the nation’s 355 public television stations, serving more than 73 million people each week and reaching 99% of American homes.

Contacts:
Goodman Media
Liane Ramirez
212-576-2700 ext. 249
 
Goodman Media
Carly Jansen
212-576-2700 ext. 250