SCHOLASTIC, THE MOST TRUSTED NAME IN LEARNING®, LAUNCHES THE SCHOLASTIC STORE ONLINE FOR FAMILIES


- New E-Commerce Site Offers Best Selection of Children's Products for Lifelong Learning -


New York, NY (July 31, 2002) -- Scholastic, the Company that kids love, parents trust, and teachers rely on, today announced the launch of The Scholastic Store Online, available at www.ScholasticStore.com. The Scholastic Store Online offers a unique and convenient shop-at-home experience for parents of children ages newborn to 12-years-old, and is the newest feature for families on Scholastic.com. Parents and other family members will find a broad mix of 'good for you' merchandise designed to delight children and develop their minds. Each product available for purchase is carefully selected for its developmental appropriateness and kid- appeal, with learning benefits endorsed by a panel of early childhood experts.

"We've taken the guesswork out of finding great gifts and products for kids at every stage of development," said Donna Iucolano, President, Scholastic Internet Group. "By building on the Company's powerful 82-year relationship with parents, and our trusted partnership with teachers and schools, Scholastic's new online store offers a broad and growing combination of products intended to inspire children to become lifelong learners," she added. "The Store will also leverage what we know about what is happening in schools across the country, providing a valuable connection for parents and caregivers, and an easy way for them to support their child's learning at home," Iucolano said.

The Scholastic Store Online features books, toys, videos, music, games and software products developed by Scholastic and other top quality manufacturers, in keeping with Scholastic's distribution heritage and commitment to early childhood literacy. The easy-to-shop online store is organized by a child's age, interests and the school calendar, which provides a valuable connection for parents and caregivers to support their child's learning at home. The Scholastic Store Online offers themed specialty boutiques such as Grandparent Picks, and 20 great products under $20 for quick shopping selections — all intended to bring joy to learning.

Shop The Scholastic Store Online:
  • Ages/Grades (i.e.: Birth-2, 3-5/Preschool-K, 6-8/Grades 1-3, 9-12/Grades 4-7)
  • Favorite Characters (i.e.: Clifford, Barney, Magic School Bus, Scooby-Doo, Dora)
  • What Kids Love (i.e.: Pretend Play, Friendship, Dinosaurs, Fantasy & Magic)
  • Specialty Shops (i.e.: Bathtime & Bedtime, Grandparent Picks, 20 under $20)
  • Growing and Learning (i.e.: ABC's & 123's, School Days, Math & More)
  • Shop by Department (i.e.: Books, Toys & Games, Software, Videos & Music)
Also available through The Scholastic Store Online are products based on Scholastic's most popular brands such as: Harry Potter™; Clifford The Big Red Dog™; I Spy™; Captain Underpants™; Scholastic's The Magic School Bus™; and Dear America™.

Scholastic.com is the leading website for K-8 teachers, students and families. For parents and families, The Scholastic Store Online offers a broad mix of merchandise carefully selected for its developmental appropriateness and kid appeal, with learning benefits endorsed by a panel of early childhood experts. A robust Family area on the site facilitates home-to-school connections through sections entitled "What's Up At School" and "Smart Parenting." Kids will be delighted to find games and activities featuring their favorite Scholastic characters on Scholastic.com, including Clifford the Big Red Dog™, Harry Potter™ and Captain Underpants™. For educators, The Teacher Store at Scholastic.com is a unique online shopping experience that features an extensive, relevant selection of classroom and professional development materials at preferred teacher-pricing. The Teacher Resource Center offers free, standards-based content that spans reading, language arts, math, social studies, and science. It includes thousands of teacher-tested lesson plans; engaging student online activities; tools for the creation of free, personalized classroom homepages; and online ordering for Book Clubs and Software Clubs.

Scholastic (NMS: SCHL) is the world's largest publisher and distributor of children's books. As a global children's publishing and media company serving the needs of parents, teachers, and children, Scholastic provides book and software distribution through school book clubs, school book fairs and to classrooms, as well as through the retail trade. The company holds a leadership position in direct-to-home children's book clubs. Since 1920, Scholastic has created quality educational materials for schools and has expanded its reach to include the distribution of books, software, toys, online learning services and television programming direct to the home. Scholastic's Library Publishing division is the leading print and online publisher of children's reference materials. Internationally, Scholastic operates wholly owned companies in Argentina, Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico, New Zealand, The Philippines, Singapore, Taiwan, Thailand and the United Kingdom. The U.S. Scholastic web site <http://www.scholastic.com> is a leading provider of educational services online for parents, teachers and children.


Contacts:
Judy Corman
212-343-6833
 
Sara Sinek
212-343-6899
 
Aimee Spengler-Dolan
212-343-6570