SCHOLASTIC ANNOUNCES THE J.K. ROWLING OPEN BOOK TOUR SWEEPSTAKES


1,000 LUCKY U.S. FANS TO WIN PAIRS OF TICKETS FOR SPECIAL EVENING AT CARNEGIE HALL IN NEW YORK CITY

New York, NY (July 27, 2007) -- Scholastic, the global children’s publishing, education and media company, and U.S. publisher of the Harry Potter series, today announced the launch of the J.K. Rowling Open Book Tour Sweepstakes on July 30, 2007.  One thousand lucky fans will be selected in a sweepstakes and will receive a pair of tickets to an evening with J.K. Rowling at Carnegie Hall on Friday, October 19th at 7 p.m.  Rowling will read from Harry Potter and the Deathly Hallows, the seventh and final book in the Harry Potter series, answer questions about the entire series, and sign copies of her latest book.  (Please note that if a winner is under the age of 18, the winner must bring his/her parent or legal guardian as the guest.  Additionally, no one under 7 years of age will be admitted to the event.)
 
Starting July 30th, U.S. fans (ages 7 and older) can enter the sweepstakes* by printing out and completing an entry form available at www.scholastic.com/harrypotter or by printing their name, home address and phone number on a sheet of paper and mailing the entry to:
 
Scholastic
Attn: J.K. Rowling Open Book Tour Sweepstakes
557 Broadway
New York, NY  10012
 
Entries must be received by August 31, 2007.  (Please remember that the rules allow only ONE ENTRY PER PERSON; multiple entries will be disqualified.)  One thousand lucky winners will be selected by a random drawing and winners will be notified on or about September 14, 2007.  The complete rules are attached and available at www.scholastic.com/harrypotter
 
The J.K. Rowling Open Book Tour will include three events to be held for schoolchildren in Los Angeles, New Orleans and New York City, in addition to the event at Carnegie Hall for sweepstakes winners.  School districts in the host cities will select which schools and which children will participate. (Please note there are no public tickets available for these school events.)
 
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
* NO PURCHASE NECESSARY.  Entries must be received by August 31, 2007.  ONE ENTRY PER PERSON.  Void where prohibited.

Contacts:
Scholastic
Kris Moran
212-389-3789
 
Scholastic
Kyle Good
212-343-4563