SCHOLASTIC’S WORDGIRL® RECEIVES 2008 TELEVISION CRITICS ASSOCIATION AWARD FOR “OUTSTANDING ACHIEVEMENT IN CHILDREN’S PROGRAMMING” 



New York, NY (July 21, 2008) -- Scholastic Media’s EMMY®  award-winning animated children’s series WordGirl® (www.pbskidsgo.org/wordgirl and www.scholastic.com/wordgirl) produced by its animation house, Soup2Nuts, took home the 2008 Television Critics Association (TCA) Award for “Outstanding Achievement in Children’s Programming ”at the 24th annual TCA Awards ceremony. The award was accepted by the show’s creator and Executive Producer Dorothea Gillim, head writer, Tom Martin and Dannah Feinglass, the voice of WordGirl, at the July 19th ceremony in Beverly Hills, California. WordGirl airs five days a week on PBS KIDS GO!sm (check local listings).
 
“It is a great honor to be recognized by the Television Critics Association,” said Gillim. “WordGirl debuted on PBS KIDS GO! a year ago with great support – and to receive this recognition as we head into our second year is a tremendous accomplishment.”
 
Deborah Forte, President, Scholastic Media and Executive Vice President of Scholastic Inc, the global children’s publishing, education and media company, added, “We are proud to be selected for this prestigious award among such notable children’s properties. In such a competitive programming landscape, this award is a true testament to WordGirl’s broad audience appeal.”
 
WordGirl has received numerous awards and accolades in the children’s programming genre since its debut last September, including a recent 2008 EMMY® win for “Best Writing in Animation,” 2008 Parent’s Choice Award  in the Parent’s Choice Recommended category, and a 2008 Pulcinella Award Official Selection (US) to participate in The International Showcase at CARTOONS ON THE BAY. In addition, the show’s website was named a 2008 Finalist for the PRIX JEUNESSE INTERNATIONAL 2008 Interactivity Prize.
 
For more information on the series, visit www.pbskidsgo.org/wordgirl and www.scholastic.com/wordgirl.

About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.

About PBS KIDS and PBS KIDS GO!
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, are committed to providing the highest quality non-commercial content and learning environment for children across the country. Providing age-appropriate, diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious awards than any other broadcast or cable network. Only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS resources to complement its programming, including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country, PBS is providing the tools necessary for positive child development. PBS is a nonprofit media enterprise owned and operated by the nation’s 355 public television stations, serving more than 73 million people each week and reaching 99% of American homes.


Contacts:
Goodman Media
Liane Ramirez
(212) 576-2700 x249
 
Goodman Media
Carly Jansen
(212) 576-2700 x250