SCHOLASTIC ANNOUNCES SEVENTH QUESTION IN “7 QUESTIONS OF HARRY POTTER” CAMPAIGN


WHAT ARE THE DEATHLY HALLOWS?

New York, NY (July 5, 2007) -- Scholastic, the global children’s publishing, education and media company, today announced the seventh question in its 7 Questions of Harry Potter campaign leading up to the publication of J.K. Rowling’s seventh and final Harry Potter book, Harry Potter and the Deathly HallowsWHAT ARE THE DEATHLY HALLOWS?
 
The term “Deathly Hallows” has never been mentioned in the previous six books, and author J.K. Rowling has offered no clues. Fans have been speculating madly since the title was first announced in December 2006.
 
Beginning today, fans can visit the Shrieking Shack Poll on   www.scholastic.com/harrypotter to vote for their favorite answer and can also visit the Discussion Chamber Message Boards to converse with other fans.  Of course, the final answers won’t be known until after the book is released at 12: 01 a.m. on July 21, 2007. To date, Scholastic has received over 9.5 million votes on the previous six questions.
 
On June 26, Scholastic released the sixth question, WILL VOLDEMORT BE DEFEATED? Over 33,000 votes have been received and 92% of voters feel that Voldemort will be defeated.  79% think he will die.
 
To date, here are results from previous questions:
 
Question 1:  WHO WILL LIVE AND WHO WILL DIE?  We are quickly approaching the 8.6 million vote mark and 99% of voters think that Harry will live while only 19% of voters think Voldemort will die. 
 
Question 2:  IS SNAPE GOOD OR EVIL? Almost 113,000 votes received and 70% of the fans think Snape is good.  It is a tie at 35% each as to whether he is a spy for the Order or is in too deep with Voldemort. 
 
Question 3:  WILL HOGWARTS REOPEN?  Over 90,000 votes received and an astounding 95% of voters feel that Hogwarts will reopen.  55% of those voters don’t think Harry, Ron and Hermione will be back for their last year.
 
Question 4: WHO WILL END UP WITH WHOM?   Over 762,000 votes have been received and 2 couples are running neck and neck.  Harry and Hermione are in the lead with 42% of the votes, but not far behind are Ron and Hermione with 35% of the votes. 
 
Question 5: WHERE ARE THE HORCRUXES? Almost 75,000 votes have been tallied and they are spread out pretty evenly.  The most votes, 23% go to Godric’s Hollow with Hogwarts and “Elsewhere” a close second at 20% each.  The rest of the locations each received between 3% and 6% of the votes.
 
Scholastic released one question every two weeks – probing deeper and deeper into the big questions on the minds of Harry Potter fans everywhere. These are the hotly debated questions that readers hope J.K. Rowling will answer in the final installment. Each question has been posted on scholastic.com/harrypotter and select retailer websites, and announced through advertising and publicity outlets, as well as through retail promotions.  Scholastic printed over 5.5 million bookmarks featuring each question that are available through retail locations while supplies last.  Fans are encouraged to join the online discussions about the possible answers to each question. 
 
Harry Potter and the Half-Blood Prince, J.K. Rowling’s sixth Harry Potter book, was released on July 16, 2005, and was the fastest-selling book in history selling 6.9 million copies in the first 24 hours.  All six Harry Potter books, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, as well as Harry Potter and the Half-Blood Prince have been number one bestsellers in the United States, Britain, and around the world.  The American editions of the Harry Potter books are published under Scholastic’s
Arthur A. Levine imprint.
 
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

Contacts:
Scholastic
Kris Moran
212-389-3789
 
Scholastic
Kyle Good
212-343-4563