SCHOLASTIC ANNOUNCES SIXTH QUESTION IN “7 QUESTIONS OF HARRY POTTER” CAMPAIGN


WILL VOLDEMORT BE DEFEATED?

New York, NY (June 26, 2007) -- Scholastic, the global children’s publishing, education and media company, today announced the sixth question in its 7 Questions of Harry Potter campaign leading up to the publication of J.K. Rowling’s seventh and final Harry Potter book, Harry Potter and the Deathly Hallows:  WILL VOLDEMORT BE DEFEATED?
 
Lord Voldemort is one of the most powerful wizards of all time, a figure so frightening that other wizards call him "You-Know-Who" rather than speaking his name. He has an army of Death Eaters at his command -- experienced wizards who delight in torturing and killing others, including the sinuous Severus Snape and ruthless Bellatrix Lestrange. Voldemort himself can only be killed after his remaining Horcruxes have been destroyed, and those could be hidden anywhere in the Wizarding or Muggle worlds.
 
And the wizard who's going to try to defeat him? A teenager who hasn't even graduated from Hogwarts!
 
Their epic battle continues in Harry Potter and the Deathly Hallows.
Beginning today, fans can visit the Shrieking Shack Poll on  www.scholastic.com/harrypotter to vote for their favorite answer and can also visit the Discussion Chamber Message Boards to converse with other fans.  Of course, the final answers won’t be known until after the book is released at 12: 01 a.m. on July 21, 2007.
 
On June 12, Scholastic released the fifth question, WHERE ARE THE HORCRUXES? Over 60,000 votes have been tallied since then and 23% of fans think the Horcruxes will be found in Godric’s Hollows.  Following closely behind, “Elsewhere” and “Hogwarts” each received 20% of the votes.  Overall the opinions are scattered across the board, and it will be exciting to find out where they are come July 21st!
 
Question1:  WHO WILL LIVE AND WHO WILL DIE?  93% believe that Harry will live and only 24% believe that Voldemort will die.
 
Question 2:  IS SNAPE GOOD OR EVIL? 71% think that Snape is good.
 
Question 3:  WILL HOGWARTS REOPEN?  96% of voters believe that Hogwarts will reopen, and of that 51% believe that, although it will reopen, Harry, Ron and Hermione won’t go back.
 
Question 4: WHO WILL END UP WITH WHOM?   While a majority of 56% of fans believe that Harry will end up with Hermione, 20% believe that Ron will end up with Hermione and 19% believe that Harry will end up with Ginny.
 
Scholastic is releasing one question every two weeks – probing deeper and deeper into the big questions on the minds of Harry Potter fans everywhere. These are the hotly debated questions that readers hope J.K. Rowling will answer in the final installment. Each question will be posted on scholastic.com/harrypotter and select retailer websites, and will be announced through advertising and publicity outlets, as well as through retail promotions.  Scholastic printed over 5.5 million bookmarks featuring each question that are available through retail locations while supplies last.  Fans are encouraged to join the online discussions about the possible answers to each question.  The final question will be released on July 5th, 2007.
 
Harry Potter and the Half-Blood Prince, J.K. Rowling’s sixth Harry Potter book, was released on July 16, 2005, and was the fastest-selling book in history selling 6.9 million copies in the first 24 hours.  All six Harry Potter books, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, as well as Harry Potter and the Half-Blood Prince have been number one bestsellers in the United States, Britain, and around the world.  The American editions of the Harry Potter books are published under Scholastic’s Arthur A. Levine imprint.
 
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.


Contacts:
Scholastic
Kris Moran
212-389-3789
 
Scholastic
Kyle Good
212-343-4563