Scholastic BookFlix™ Pairs Classic Fictional Video Storybooks with Nonfiction eBooks in Engaging New Online Format 

New York, NY (June 12, 2007) -- From Click, Clack, Moo to Where the Wild Things Are, beloved children’s tales take on a new twist with the launch of Scholastic BookFlix™ (www.scholastic.com/bookflix). BookFlix pairs classic fictional video storybooks from Weston Woods with related nonfiction e-books from the rich libraries of Scholastic to build a love of reading and learning among early readers in grades
pre-K-3.  Children will delight in watching their favorite books come to life on screen, then turning the electronic pages of an eBook to discover real-world facts and satisfy their curiosity about the world around them. The online literacy resource launches today and is available from Scholastic, the global children’s publishing, education and media company.  
“What better gift is there to give young readers than unlimited access to favorite children’s books paired with related nonfiction content that they can read again and again in an engaging, fun environment?” said Francie Alexander, Chief Academic Officer at Scholastic, “Scholastic BookFlix brings the very best fiction and nonfiction eBooks online so children are motivated to interact with these texts anywhere there is an internet connection!” 
Developed for use in the classroom, school library or public library and through them for families at home, Scholastic BookFlix offers 80 fiction-nonfiction pairs, of which twenty are available in Spanish. Pairings include: Goodnight Gorilla with Who Works at the Zoo?; The Snowy Day with Snowy Weather Days; and T is for Terrible with Dinosaur Teeth.  With additional pairings set for release in the future, BookFlix will continue to provide fresh content to early readers.
Designed to provide a constant interactive experience for little users, the unique features of BookFlix include:
- A “read-along” option so children can hear both the fiction and nonfiction texts read aloud and follow along as each word is highlighted on the screen;
- Narrated text and definitions of key vocabulary words to support beginning and reluctant readers, as well as English Language Learners;
- Educational games and activities that encourage children to show what they have learned and to reinforce early reading skills like fluency, vocabulary development, and reading comprehension;
- Biographies and interviews that introduce young readers to their favorite authors; and
- Editorially-selected web links to encourage children to further explore topics that pique their interest.
Available by subscription to public and school libraries, BookFlix is accessible with a password from any Internet-ready computer, making it a round-the-clock resource for everything from at-home family learning to small group classroom work to story hours and group reading activities. And because BookFlix offers the ability for both the fiction and nonfiction books to be read aloud, early readers can hear their favorite books read aloud again and again, even if a parent, librarian or teacher is unavailable.
“When early readers find a story they love, they look for more information about the characters and content of that story,” says Alexander, “BookFlix makes it easy for early readers to do just that.  By building a love of reading and fostering children’s innate curiosity, early readers will see that learning about the world around them is fun and exciting—and that books can lead the way.”
For more information please visit www.scholastic.com/bookflix.
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

Sarah Trabucchi