New York, NY (June 9, 2005) -- Scholastic, the global children’s publishing, education and media company, was awarded a Stevie Award for “Best Communications Team” for its public relations campaign on the 2004 Election Year at the 2005 American Business Awards in New York City on June 6, 2005.  Through a multi-faceted campaign, Scholastic’s communications team was able to incorporate Scholastic’s election resources and programs in the election year news cycle, keeping Scholastic Classroom Magazines and Scholastic News Online top of mind among educators, families and students.   
 
The campaign included the Scholastic Kids Press Corps, a diverse team of 75 students, ages 10-14, who reported on the 2004 Presidential Election from their hometowns across the country.  Their articles were published at Scholastic News Online (www.scholastic.com/news) and in Scholastic News® (classroom magazines for students in grades 1-6) and Junior Scholastic® (grades 6-8), and were read by millions of children in all 50 states.  The Communications Team also formed an election year partnership between Scholastic News and NBC News, which featured occasional reporting by the Scholastic kid reporters on NBC News and MSNBC programs.  After several months of a successful partnership, Scholastic was invited to be the exclusive education partner of Democracy Plaza, a 17-day celebration of democracy and citizenship in New York City’s Rockefeller Plaza and created Scholastic Democracy for Kids, an interactive, educational exhibit on citizen’s rights and responsibilities.  In addition, the Communications Team was able to promote the results of the Scholastic Election Poll, which since 1940, has enabled students to “vote” for their choice for President. Over the past few years the media has become increasingly interested in the results of the poll because the student vote has mirrored the outcome of the general election in every election but two. 
 
“Every four years, the Presidential Election marks an exciting time for schoolchildren to learn how the U.S. elects its leader,” said Kyle Good, Vice President of Scholastic Corporate Communications. “The Communications Team worked closely with the Scholastic Classroom Magazines and News Online to generate media interest for Scholastic’s timely, age-appropriate information and resources for students, teachers and parents.  We’re honored to be recognized by the American Business Awards.”  
 
Hailed as “the business world’s own Oscars”, The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace.  More than l00 Stevies were presented in over 40 categories from over 1,200 nominations to companies of all sizes and in virtually every industry. Other finalists in the Best Communications Team category included Adobe Systems, PeopleSoft, Inc, SI International, and Vonage Holdings Corp. 
 
Scholastic is the largest publisher of educational magazines with 33 publications for grades Pre-K through 12, reaching over 25 million students and teachers across the country. Teachers rely on these publications to enhance instruction in such subjects as science, reading and language arts, math, social studies, current events, history, geography, world languages, and art. Scholastic News Online (www.scholastic.com/news), the magazines’ online companion, gives teachers, students and parents an additional resource with which to learn about and discuss current events in the classroom and at home.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
 

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