SCHOLASTIC ANNOUNCES FOURTH QUESTION IN “7 QUESTIONS OF HARRY POTTER” CAMPAIGN


WHO ENDS UP WITH WHOM?

New York, NY (May 29, 2007) -- Scholastic, the global children’s publishing, education and media company, today announced the fourth question in its 7 Questions of Harry Potter campaign leading up to the publication of J.K. Rowling’s seventh and final Harry Potter book, Harry Potter and the Deathly HallowsWHO ENDS UP WITH WHOM?
 
Throughout the past six Harry Potter books, there has been much discussion about relationships:  Would Harry and Hermione get together? Ron and Hermione? How about Harry and Luna Lovegood? What other romantic possibilities exist? At the end of  Harry Potter and the Half-Blood Prince, Harry says goodbye to his girlfriend:
 
 “I can’t be involved with you anymore. We’ve got to stop seeing each other. We can’t be together.”
She said, with an oddly twisted smile, “It’s for some stupid, noble reason, isn’t it?”
“It’s been like . . . like something out of someone else’s life, these last few weeks with you,” said Harry. “But I can’t . . . we can’t . . . I’ve got things to do alone now.”
. . . "I knew this would happen in the end. I knew you wouldn’t be happy unless you were hunting Voldemort. Maybe that’s why I like you so much.”
Harry could not bear to hear these things, nor did he think his resolution would hold if he remained sitting beside her. Ron, he saw, was now holding Hermione and stroking her hair while she sobbed into his shoulder, tears dripping from the end of his own long nose.
 
WHO ENDS UP WITH WHOM?  Beginning today, fans can visit the Shrieking Shack Poll on www.scholastic.com/harrypotter to vote for their favorite answer and can also visit the Discussion Chamber Message Boards to converse with other fans.  Of course, the final answers won’t be known until after the book is released at 12: 01 a.m. on July 21, 2007.
 
On April 17, 2007, Scholastic released the first question in the 7 Questions of Harry Potter campaign – WHO WILL LIVE?  WHO WILL DIE?  The polls show that 93% of fans believe that Harry will live, and only 24% believe that Voldemort will die.   The second question, IS SNAPE GOOD OR EVIL?, was released on May 1 and  71% of fans think that Snape is good.  The third question was released on May 15 – WILL HOGWARTS REOPEN?  96% of voters believe that Hogwarts will reopen, and of that 51% believe that, although it will reopen, Harry, Ron and Hermione won’t go back.
 
Scholastic is releasing one question every two weeks – probing deeper and deeper into the big questions on the minds of Harry Potter fans everywhere. These are the hotly debated questions that readers hope J.K. Rowling will answer in the final installment. Each question will be posted on scholastic.com/harrypotter and select retailer websites, and will be announced through advertising and publicity outlets, as well as through retail promotions.  Scholastic printed over 5.5 million bookmarks featuring each question that are available through retail locations while supplies last.  Fans are encouraged to join the online discussions about the possible answers to each question.  The final question will be released on July 6th, 2007.
 
Harry Potter and the Half-Blood Prince, J.K. Rowling’s sixth Harry Potter book, was released on July 16, 2005, and was the fastest-selling book in history selling 6.9 copies in the first 24 hours.  All six Harry Potter books, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, as well as Harry Potter and the Half-Blood Prince have been number one bestsellers in the United States, Britain, and around the world.  The American editions of the Harry Potter books are published under Scholastic’s Arthur A. Levine imprint.
 
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.


Contacts:
Scholastic
Kris Moran
212-389-3789
 
Scholastic
Kyle Good
212-343-4563