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Scholastic Looks To Expand The Award-Winning Canine’s Presence at Retail and Across the Globe

New York, NY (May 27, 2008) -- Scholastic Media (SM) will have a HUGE presence at this year’s Licensing Show ( and his name is Clifford The Big Red Dog®!  With more than 120 million books in print, one of the top-rated children’s TV series on PBS KIDS (, and a top-selling children’s home video series, Clifford the Big Red Dog ( continues to grow both at home and abroad.  On the heels of several successful new international initiatives, Scholastic Media will build the classic brand’s momentum toward new licensing deals at Licensing Show 2008 International.
Globally, the Clifford The Big Red Dog animated series has been sold to more than 110 countries – including the United Kingdom, Spain, France, Germany, Italy, Israel and more. In Spain, Clifford is the #1 preschool show on RTVE, the leading channel in Spain for this target. The brand is off to a great start there in 2008 with a successful video program and new merchandise releasing this fall. Some of the product categories include plush, bilingual electronic learning computers, toys and more. In Poland, Clifford is a hit as well. The current television, publishing and video programs are expanding with the addition of Clifford’s very own magazine and toy line later in 2008. In addition, Japan is celebrating Clifford’s 45th publishing anniversary with retail promotions that feature exclusive displays, costumed character appearances and special events for children.
 “The Clifford brand is as vibrant as ever and continues to be a cornerstone property for Scholastic Media,” said Leslye Schaefer, Senior Vice President, Marketing and Consumer Products for Scholastic Media.  “The brand touches traditional licensing and merchandising categories, while also offering great promotional opportunities for partners.  There’s such a versatility and dependability with a character that comes with so much heritage and has such a huge fan base.”
The crimson canine has already seen a flurry of domestic activity in 2008 as well. Scholastic Media’s expanded Clifford merchandising program includes new audiobook releases from Scholastic Audio, as well as two successful DVD releases from home entertainment partner Lionsgate.   Fresh Clifford content will continue to flow beyond the screen and book pages with the introduction of a new educational CD of Clifford-branded music.  All-new toy products from long-term partners Fisher-Price and Mattel will reach children this fall along with new apparel from Baby Togs and Mighty Fine. 

Looking ahead, Scholastic Media will look in a variety of product and promotion categories to extend the brand including a concentration on the infant and tween markets domestically.
About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site,

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