SELECCIONES AND SCHOLASTIC ANNOUNCE¡ BUZZZCA TUS LECTURAS DE VERANO!(SCHOLASTIC SUMMER READING BUZZ!) 5-PART EDITORIAL SERIES TO HELP PARENTS AND KIDS STAY AHEAD OF THE ‘SUMMER SLIDE’


Kids Enter Monthly Sweepstakes to Win Great Prizes from Scholastic
 
Kids, Parents and Teachers Logon to www.Scholastic.com/summerreading www.us.selecciones.com/scholastic

New York, NY (May 21, 2007) -- Sharing the love of books and reading is the best gift a parent can give a child. According to the Kids and Family Reading Report™, parents are a top source of new book ideas for children who are frequent readers, and kids who have parents who read frequently tend to read more themselves. Research also shows that reading four or more books during the summer can play a crucial role in a child’s academic development by helping kids avoid the so-called “summer slide,” or what happens to kids when they are not in school during the summer months. 
 
That’s why Scholastic, the global children’s publishing, education, and media company, and Selecciones, the world’s leading Spanish-language magazine, have collaborated to bring Selecciones’ readers a five-part summer editorial series entitled ¡BuZZZca tus lecturas de verano!™  Dedicated to encouraging family reading during the summer, the series will bring relevant information to parents and tips on incorporating reading into their child’s summer routine.  Selecciones will also offer readers cool sweepstakes with an opportunity to win great prizes that will keep the “buzz” resounding all summer long.
 
“The Kids and Family Reading Report shows that kids’ reading after age eight declines significantly, and the number one reason is that they can’t find books they like to read,” said Teresa Mlawer, President of Lectorum Publications. “Since parents are a great source of book suggestions for kids, Scholastic is excited to be teaming up with Selecciones to present this series and help parents maximize that role to find books that families can read together.”
 
Pick-up Selecciones for Great Articles on Kids and Summer Reading
 
¡BuZZZca tus lecturas de verano!, the Spanish-language component of the Scholastic Summer Reading BUZZ!™ campaign, will offer Selecciones readers engaging articles on summer reading for kids from June through October. The first installment in the series (on newsstands May 22) will introduce readers to the ¡BuZZZca tus lecturas de verano! summer reading campaign, and will include tips for parents on how to get their kids reading and having fun this summer.  The July through October issues will offer exciting features on topics, including the importance of early literacy, using literary tourism as a means to motivate kids to read, parents and adults as reading role models, and managing the busy Back-to-School time.  Parents will also be able to find age-appropriate book lists in Spanish in Selecciones and at www.scholastic.com/summerreading.
 
"Reading provides a great bonding experience for parents and children,” said Genevieve Marlín Fernandez, Editor-in-Chief Selecciones.  “It’s extremely rewarding when reading becomes your child's own favorite past time, and we are proud to be working with Scholastic to bring parents a series that will enhance childrens’ reading skills.”
 
Enter Selecciones Sweepstakes for a Chance to Win Great Prizes from Scholastic
 
In addition to giving readers great tips on how to make summer reading fun, kids and families can logon to www.us.selecciones.com/scholastic to enter for a chance to win a monthly sweepstakes with great prizes, including books and educational games from Scholastic.  Each sweepstakes giveaway will be tied into the editorial theme for that particular month.
 
Check Out Summer Reading BUZZ! at www.Scholastic.com/summerreading
 
To get summer reading in full swing, kids, families, teachers and librarians can log onto the official Scholastic Summer Reading BUZZ! Web site at www.scholastic.com/summerreading (launching May 15th), which will be THE online destination for summer reading all season long.  This exciting kid-inspired site will provide book logs, interactive activities, and a reading community where kids can connect and share their love for books through multimedia submissions. Kids and families can also enter for a chance to win a family vacation from American Airlines and AA Vacations. At the site, parents and educators will find extensive age-appropriate book lists in English and Spanish, expert advice, as well as downloadable materials that will help engage kids in reading. 
 
Throughout the summer, kids who read also will help put books into the hands of kids in need.  For every four books logged on the Scholastic Summer Reading BUZZ! Reading Logs, Scholastic will donate a book to Reading is Fundamental, (RIF), the nation’s largest and oldest children’s and family literacy organization. Up to 50,000 books will be distributed to kids, who might not otherwise be able to own a book of their own.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About Selecciones:
Everywhere people speak Spanish, there’s an edition of Selecciones Hispanics can truly call their own.  In aggregate, it is the world’s leading Spanish-language magazine, with editions in 18 Spanish-speaking countries. Selecciones empowers the Hispanic family in the U.S. with content that is practical, informative, and inspirational providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. Drawing from a world of resources, Selecciones touches the consumer with a product that has he impact of a global brand yet the intimate connection of a trustworthy friend. The U.S. edition of Selecciones’ has a circulation of 375,000 with a readership of 3 million.  Selecciones is published by the Reader’s Digest Association, Inc.

 

Contacts:
Scholastic
Paul Niemi
212-343-6402
 
Scholastic
Cathy Lasiewicz
212-343-6570
 
Reader's Digest
Ellen Morgenstern
914-244-7582