Scholastic Media, licensor for Goosebumps (www.scholastic.com/goosebumps
), the global mega brand with over 300 million books sold in 32 languages, is re-launching the property to a new generation of kids. With the release of Goosebumps HorrorLand, the new Scholastic 12 book series written by R. L. Stine, television episodes now airing on Cartoon Network, unprecedented online traffic to the official site www.scholastic.com/goosebumps
and the Enter HorrorLand website (www.enterhorrorland.com
), Scholastic Media is planning an extensive licensing and merchandising campaign. With the foundation already in place for the consumer products program, Scholastic Media will enter Licensing Show looking to extend the campaign’s reach into additional merchandising and consumer promotion categories that will elevate brand awareness.
The Goosebumps merchandising program is anchored by a new multi-platform, hair-raising video game from Scholastic Interactive and three new DVD titles from Twentieth Century Fox Home Video. Two new bone-chilling audio book sets from Scholastic Audio will also reach consumers, as well as Halloween costumes from Disguise. As Scholastic Media expands the campaign at this year’s Licensing Show, it will look to apparel and accessories, games and toys, and party goods as well as retail and consumer promotion partnerships.
“Goosebumps is as vibrant as ever. Goosebumps fans around the world are incredibly enthusiastic and excited about the new products. We intend to build a merchandising program that will support and build the brand at retail like never before,” said Leslye Schaefer, Senior Vice President Marketing & Consumer Products Scholastic Media.
The new Goosebumps HorrorLand book series features a universe of recurring characters and serialized tales that slowly reveal the terrifying secrets hidden in HorrorLand – a frightening, vast theme park that serves as the series’ backdrop. The series launched with terrific sales and national press attention with two books, “Revenge of the Living Dummy” and “Creep from the Deep.”
Since its return to television last October on the Cartoon Network where it reaches over 91 million households, the Goosebumps television series has boasted a Top-5 ranking in primetime with kids 9-14. The live-action series, which originally aired from 1995-1998, tells the spookily outrageous and funny tales of ordinary kids who find themselves in extraordinary and scary situations. The television success has sparked a renewed interest in the property, which maintains an 82% brand awareness among kids 7-12, with fans both new and old, helping to form the basis of the new consumer products program.
About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com