Quality Education Data (QED), the education market research and database firm, has been named the Association of Educational Publishers’ (AEP) “Company of the Year” for 2007.
QED, a wholly-owned subsidiary of Scholastic, the global children’s publishing education and media company, was chosen for its leadership in the education industry and its continued commitment and dedication to AEP’s members and the association’s programming.
“QED has helped support the work of AEP on multiple fronts, including the development of an industry-wide professional development council, active participation in AEP programs, and service to the board,” said Charlene Gaynor, executive director of AEP. “We congratulate QED on this recognition and on its tradition of service to the educational publishing industry.”
In the last year, QED has expanded its services by adding a Creative Services division, turning the company into a one-stop shop for education marketing needs. QED now has the resources to conduct market research, develop marketing strategy, tap into its databases to reach potential customers, design promotional materials and follow up with analysis, surveys and focus groups.
“We are excited to be named the Company of the Year by the Association of Educational Publishers for 2007,” said Andy Lacy, president of QED. “It reflects our continued commitment to the work of AEP’s members, and our own work, to improve education for all children. We’re thrilled to be recognized as a leader in the industry we serve.”
QED will be honored during the annual AEP Summit being held June 4-6, 2008 in Washington, DC. For more information on the AEP Summit, visit www.aepweb.org
Established in 1981 and headquartered in Denver, Colorado, QED is a leading provider of marketing services for K-12 and higher education businesses. QED provides comprehensive mailing lists, data analytics, market research, and creative services solely for the education market. QED Inc. is a wholly owned subsidiary of Scholastic Inc., the global children's publishing, education and media company. QED's National Education Database™ provides comprehensive access to U.S. and Canadian educational institutions and is the core data resource that supports all QED products and services, including custom education market research, database design and annual research reports tracking critical educational trends. QED compiles the National Registry of Teachers by Names, a database of over 4.3 million educators by name, verified annually at the school building level. The Company also publishes The Heller Reports news publications and produces the annual EdNET conference to help education businesses stay current on market trends.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com