Scholastic Book Clubs’ ClassroomsCare program was honored today with a 2007 Gold Cause Marketing Halo Award, America’s highest honor for companies and causes that do well by doing good. ClassroomsCare was honored for Best Social Service/Education Program at the fifth annual Cause Marketing Forum conference.
Launched in 2002, ClassroomsCare is an annual philanthropic literacy campaign designed to teach children the joys and importance of reading and giving. Students in classrooms around the country are encouraged to “read 100 books to give 100 books” (up to one million books annually) from Scholastic Book Clubs to one of four national nonprofit organizations: First Book, Reach Out and Read, Save the Children and Hello Friend. Scholastic Book Clubs is a division of Scholastic, the global children’s publishing, education and media company.
“The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up,” said David Hessekiel, president of Cause Marketing Forum, Inc., the program’s organizer. “It’s a competition in which we all win.” Cause marketing is the strategy of building mutually beneficial alliances between companies and causes.
"It will be a very big deal for the kids and teachers in the ClassroomsCare community to hear about how their program was given a Halo Award for the great work they have done," said Judy Newman, President, Scholastic Book Clubs. "I am sure that the goals of the Halo Award for Cause Marketing will be realized even more fully when our ClassroomsCare program gets even bigger--when thousands more classrooms sign up next Fall to participate in ClassroomsCare.”
More than 750,000 classrooms nationwide have participated in ClassroomsCare since its inception and more than 7 million books have been donated by Scholastic Book Clubs as part of the program. In addition to encouraging increased reading in the classroom, the program has been used to respond to specific events such as the Tsunami in Indonesia and Hurricane Katrina.
This September, classrooms nationwide will receive information from Scholastic Book Clubs on participating in the 2007 ClassroomsCare campaign. For more information on ClassroomsCare, please visit www.scholastic.com/classroomscare
A complete list of this year’s Cause Marketing Halo Award winners will be available at www.causemarketingforum.com/awards.asp
as of May 18.
About Scholastic Book Clubs
For 59 years, Scholastic Book Clubs have provided monthly catalogues offering top quality books and reading materials from all publishers to teachers and students in pre-school through high school. Today, eleven different Scholastic Book Clubs reach over one million teachers each month, providing the most sought-after titles at affordable prices for children in classrooms nationwide. Over 80% of all elementary school teachers in the United States participate in Scholastic Book Clubs.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com