BEAT THE HEAT THIS JULY WITH COOL EVENTS AT THE SCHOLASTIC STORE!


Be one of the first to sign up for “Camp KLUTZ”, Celebrate Summer at the Third Annual Beach Party, Shop Until You Drop at The Big Red Summer Sale, Meet Madeline and More!!

New York, NY (May 14, 2003) -- The Scholastic Store™, located at 557 Broadway between Prince and Spring Streets in the heart of SoHo, is the place to beat the heat this July! The Scholastic Store continues to offer entertaining events for kids of all ages - and July features a fantastic line-up of events in celebration of summer, including the launch of the new summer series “Camp KLUTZ”, the third annual beach party, the Big Red Sale and more!
 
The Scholastic Story Teller will read stories from the Scholastic library of books every Tuesday and Wednesday at 11 a.m. (See listing below for details.)
 
The Scholastic Store is easily accessible by subways 6, N, R, and F.
Stroller Entrance: 130 Mercer Street Store
Store Hours: Monday through Saturday 10 a.m.- 7 p.m. and Sunday 12-6 p.m. Closed July 4th.
Event Hotline: (212) 343-6166, toll free: (877) 286-0137.
 
 
JULY CALENDAR HIGHLIGHTS
 
 
DATE/TIME
EVENTS:
Starting Monday, July 1st (while supplies last)
All Day
Big Red Summer Sale
The Scholastic Store’s bi-annual BIG red sale is here! BIG savings (up to 75% off selected items) on Scholastic favorites such as Clifford the Big Red Dog™, Harry PotterTM, I SpyTM, Scholastic’s The Magic School BusTM and more add up to BIG fun for all!
Ages Ages

Saturday, July 12th from 3:00 p.m. to 4:00 p.m.
Celebrate Bastille Day with Madeline
It’s Bastille Day – and Everyone’s Favorite, French girl Madeline is coming to The Scholastic Store.  Kids are invited to come meet Madeline and parents can bring cameras to take keepsake photos.  The Scholastic Storyteller will read from Madeline in America, and children can enjoy watching Madeline videos.
Ages 2 & Up

Saturday, July 19th from 3:00 p.m. to 4:00 p.m.
**“Camp KLUTZ”: Spiral Draw Mobiles**
Join your friends at The Scholastic Store for the very first session of “Camp KLUTZ”. A totally interactive hour of arts and crafts! Sign-up** for camp today and receive the Spiral Draw Book ($19.95 value), popsicle sticks, string, glue, hole punch and supervised instruction, plus a wonderful creation to twirl in the summer breeze!
Ages 8 & Up

Saturday, July 26th from 3:00 p.m. to 4:00 p.m.
Third Annual Beach Blast
The Scholastic Store
is celebrating summer with a spectacular beach party with Clifford the Big Red Dog and you’re invited!! Bring your friends and family and dance the day away at the beach blast – packed with summer-themed songs, summer reading and more. A perfect summer party for kids! All Ages
 
** “Camp KLUTZ” - Workshops are $15 each. Workshop Dates: July 19th, August 2nd,August 16th and August 23rd. Limited space available, first come, first served. RSVP recommended (212) 343-6592. All workshops include a copy of the featured Klutz activity book, extra creative materials, wacky project instructions and your finished craft to take home. Plus when you sign up and pay for all four sessions you get a FREE Scholastic tote bag ($24.95 value) to carry your books and projects in!!
 
About The Scholastic Store:
A series of reading neighborhoods attract children to age-appropriate sections. Clifford's Corner is a beacon for the 0- 2 year olds. For children ages 3-5, The Bus Stop features books, puzzles, dress-up clothing and games. The Creative Minds area includes games, arts and crafts for boys and girls ages 6 -12. The mystical Harry's Castle features the best of Harry Potter. The Scholastic Entertainment department boasts the best videos, audiotapes and cd-roms. In the New Features area parents and children can find the best new book releases. Parents and teachers can enjoy The Educational Resource Department, a private area providing them with a quiet spot to shop Scholastic's wide range of reference and guidebooks, along with professional and supplemental teaching materials.
 
To Shop at Scholastic's Online Store for Kids, Log-on to www.ScholasticStore.com.

Contacts:
Sara Sinek
(212) 343-6899
 
Adrienne Citrin
(212) 343-6653