New York,
NY (May
5,
2003) --
Scholastic.com, America's leading news source for kids and most trusted educational site for teachers and families has joined with MSNBC.com, a leader in breaking news and original journalism on the Internet, in an agreement to bring news for kids to a wider audience. Beginning today, in-depth special reports and breaking news bulletins written by Scholastic's team of news and parenting editors will be available from the MSNBC.com home page Quick Links via Scholastic News as well as on the co-branded
http://www.scholastic.msnbc.com.
This unique venture brings together two leaders in news and journalism: Scholastic, with its award-winning classroom magazines, featuring Scholastic News, its online news site for kids, reaching more than 25 million students and teachers, and MSNBC.com with 25 million unique readers per month.
“The agreement between Scholastic.com and MSNBC.com creates an exciting, robust and comprehensive news resource speaking to a broad audience, from kids in the classroom to adults in the global consumer space,” said Donna Iucolano, President of e-Scholastic. “Now more than ever-in the wake of September 11, school violence, the Space Shuttle Columbia disaster and the war with Iraq-children need to have a context and understanding of how national and world events affect their lives. This MSNBC.com and Scholastic commitment to offer balanced, age-appropriate news and information will provide a platform for parents and teachers to discuss important daily news events with children.”
Also featured on scholastic.msnbc.com will be information on popular culture, a weekly poll and current events-related games and quizzes. Parents and teachers will find discussion guides and activities for use with children at home and in the classroom, and rich resources for education and parenting issues. In turn, as part of the agreement, MSNBC.com will provide Scholastic.com's audience a vast array of interactive features on numerous topics, including science, technology, space exploration, and social studies. These will appear on Scholastic.com's “Online Activities” area used by teachers and students in school.
“The Internet has become an important informational resource and learning tool for today's children both in school and at home,” said Dean Wright, Editor in Chief of MSNBC.com. “We recognize the importance of providing a news area specifically designed for the younger set that explains major national and international events in an easy-to-understand manner."
About Scholastic.com: Heralded for its unparalleled online coverage of such timely current events topics such as the September 11th attacks, the Middle East crisis, and school violence,
Scholastic News online, at
www.scholastic.com/news, has won educational awards and high praise from teachers for age-appropriate, sensitive coverage of major breaking news. Scholastic News weekly news polls offer students a place to weigh in on the most relevant news stories and issues of the day, and typically attract 50,000-150,000 responses. In addition
Scholastic.com's Family site is a unique online destination for parents and caregivers to find a range of solutions and resources that support and encourage a love of learning, including information on childhood development and connections to what is happening in school. The site offers expert advice from Adele Brodkin, Ph.D., Kyle Pruett, M.D., Ellen Booth Church, and Alice Sterling Honig, Ph.D., among other notable authorities.
About Scholastic News Magazines for Kids: Working closely with teacher and student advisors for more than 82 years, Scholastic editors shape news coverage for each grade with news magazines including:
Scholastic News®, grade-by-grade classroom magazines for grades 1-6, give kids their own thought-provoking, interactive news weekly through which they can understand current events and relate them to their world;
Junior Scholastic®, a bimonthly current events magazine for grades 6-8, celebrating its 65th anniversary, provides social studies teachers with timely articles tying into the complete curriculum, including current events, global studies, geography, economics, American history, world history and government; Published by Scholastic Inc. in partnership with The New York Times, The
New York Times UPFRONT®, is a news magazine for high school students.
About MSNBC.com: MSNBC.com is a leader in breaking news and original journalism on the Internet. MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, NBC Sports, MSN, and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft (NASDAQ: MSFT) and NBC News (NYSE: GE.)