SCHOLASTIC ANNOUNCES SECOND QUESTION IN “7 QUESTIONS OF HARRY POTTER” CAMPAIGN
IS SNAPE GOOD OR EVIL?
FIRST QUESTION GENERATED NEARLY 100,000 VOTES ON SCHOLASTIC WEBSITE ON FIRST DAY OF ANNOUNCEMENT
Scholastic, the global children’s publishing, education and media company, today announced the second question in its 7 Questions of Harry Potter campaign leading up to the publication of J.K. Rowling’s seventh and final Harry Potter book, Harry Potter and the Deathly Hallows: IS SNAPE GOOD OR EVIL?
Snape has always seemed to hate Harry Potter, yet Dumbledore trusted Snape implicitly. Snape served as a member of the Order of the Phoenix yet made an Unbreakable Vow with Narcissa Malfoy. He gave information to Voldemort about Harry’s parents, but later regretted it. Snape’s behavior and actions throughout Rowling’s previous six novels have inspired fans to debate his true character with valid arguments on both sides.
Fans can visit the Shrieking Shack Poll on www.scholastic.com/harrypotter to vote for their favorite answer to IS SNAPE GOOD OR EVIL? and can also visit the Discussion Chamber Message Boards to converse with other fans. Of course, the final answers won’t be known until after the book is released at 12: 01 a.m. on July 21, 2007.
On April 17, 2007, Scholastic released the first question in the 7 Questions of Harry Potter campaign – WHO WILL LIVE? WHO WILL DIE? and received nearly 100,000 votes on the Company’s website. As of today, the polls show that 93% of fans believe that Harry will live, and only 25% believe that Voldemort will die. These results are sparking spirited debates among fans on Scholastic’s Harry Potter message boards.
Scholastic is releasing one question every two weeks – probing deeper and deeper into the big questions on the minds of Harry Potter fans everywhere. These are the hotly debated questions that readers hope J.K. Rowling will answer in the final installment. Each question will be posted on scholastic.com/harrypotter and select retailer websites, and will be announced through advertising and publicity outlets, as well as through retail promotions. Scholastic printed over 5.5 million bookmarks featuring each question that are available through retail locations while supplies last. Fans are encouraged to join the online discussions about the possible answers to each question. The final question will be released on July 6th, 2007.
Harry Potter and the Half-Blood Prince, J.K. Rowling’s sixth Harry Potter book, was released on July 16, 2005, and was the fastest-selling book in history selling 6.9 copies in the first 24 hours. All six Harry Potter books, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, as well as Harry Potter and the Half-Blood Prince have been number one bestsellers in the United States, Britain, and around the world. The American editions of the Harry Potter books are published under Scholastic’s Arthur A. Levine imprint.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.