NBC’S “TODAY” LAUNCHES “AL’S BOOK CLUB FOR KIDS” THIS FRIDAY, APRIL 27


Al Roker Catches the “Scholastic Summer Reading BUZZ!” to Get Kids Reading Four or More Books during Summer Break

New York, NY (April 25, 2007) -- Summer is all about fun for kids, but it is also an important time to keep kids’ reading skills sharp.  To avoid what some call the “Summer Slide”— a common loss of skills attributed to being out of school for a period of time -- “Today” is launching “Al’s Book Club For Kids,” a series to keep kids engaged in reading all summer long.  This new “Today” series coincides with the Scholastic Summer Reading BUZZ!™ Campaign to help get kids reading “Four or More” books to combat the summer slide.   
 
On Friday, April 27, “Al’s Book Club For Kids” will kick-off and the first of four books that kids can read and discuss over the summer on “Today” will be announced.   At the same time, the Scholastic Summer Reading BUZZ! gets underway – a campaign that gets kids reading and champions the important role parents, educators and librarians – and even Al Roker – can play in helping kids find books they will love to read.  According to The Kids and Family Reading Report™, kids’ reading frequency dramatically declines at the age of eight and one of the main factors for this is because they can’t find books they like to read. 
 
Each month during the summer, Al and a group of young book club members, ages 9-11, will meet in Rockefeller Plaza for their monthly book club meeting to talk about the selected book and ask questions of the author.  “Al’s Book Club For Kids” plans to meet four times, and kids everywhere are encouraged to visit “Today” on the Plaza when the club convenes and bring a copy of Al’s monthly pick to be signed by the author.  Stay tuned for date announcements.
 
“Al’s Book Club For Kids” will have extensive online components at Todayshow.com and Scholastic.com/summerreading.  Parents and kids alike from across the country can be part of the club by e-mailing questions for the authors, who will answer a select few live on ”Today.”  Todayshow.com will continue the discussions with the author online after each book club segment airs.  In addition, at Scholastic.com/summerreading (launching May 15) kids can access fun book-themed activities, join a book community and create their own reading log. Parents, teachers and librarians can also find expert advice on reading and age-appropriate summer book lists for kids in English and Spanish, as well as downloadable materials that will help engage kids in reading.
 
“With so many amazing books out there for kids, and with so many of our viewers being parents, we are thrilled to offer a fun, interactive way to read with the kids in our audience all summer long,” said Jaclyn Levin, Senior Publishing Producer, NBC News. 
 
“Scholastic is proud to join with ‘Today’ to promote summer reading,” stated Francie Alexander, Scholastic Chief Academic Officer. “Al Roker is likely to do for kids’ reading what Oprah has done for adults’ reading!”
 
About NBC News’ “Today”
NBC News pioneered the morning news program when it launched “Today” over 55 years ago, with Dave Garroway as host. The three-hour live broadcast provides the latest in domestic and international news, weather reports and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports. After more than 48 years of the standard two-hour format, the third hour was launched in October of 2000, making “Today” the only three-hour national morning show broadcast. The program is unparalleled in its ratings dominance in the morning news arena, serving as America’s overwhelming favorite for more than eleven consecutive years.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.


Contacts:
Scholastic
Sara Sinek
212-343-6899
 
NBC
Lauren Kapp
212-664-2919