HOY SPANISH-LANGUAGE NEWSPAPER TO FEATURE SCHOLASTIC FAMILY READING EXPERT


‘¿Sabías que…?’ Bi-Weekly Column Brings Focus to Family Literacy for Latino Parents and Their Children

New York, NY (April 24, 2006) -- Scholastic, the global children’s publishing, education, and media company, and Hoy, the nation’s leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, announced today the debut of a new column for Latino parents and their families, penned by Scholastic Family Reading Expert, Teresa Mlawer.  The bi-weekly column, titled ‘¿Sabías que…’, will give Hoy readers access to valuable information and resources to help families build strong readers and learners.
 
Teresa Mlawer is the President of Lectorum, Inc., a subsidiary of Scholastic, and the oldest and most prominent Spanish-language book publishing and distribution company in the United States.  Mlawer’s first column features El día del niño (The Day of the Child) and will appear in Hoy today. Throughout the year, Mlawer, who oversees the selection and editorial development of Spanish-language books for children, and has translated more than 250 children’s books, will provide Hoy’s readers with up-to-date and crucial information on issues concerning education, family literacy and books.  Mlawer will discuss a variety of engaging topics, including suggested topical, age-appropriate reading lists, the joys and benefits of summer reading, how parents can best prepare for teacher conferences and tips on getting kids ready to go back to school.
 
“We look forward to introducing additional educational and family lifestyle content in Hoy,”  said Javier Aldape, Hoy interim publisher and general manager/editor of Hoy Los Angeles.  “Scholastic’s column strengthens our commitment to provide relevant and useful content for young families, the largest group in Hoy’s readership.” 
 
“I am very proud and excited to be working with Hoy to introduce and reinforce family reading and the importance of literacy to Latino parents in the United States,” said Teresa Mlawer of her new role as Scholastic Family Reading columnist. “It is a joy to share my love of books with parents and families.”

Known to her U.S. publishing peers as “the God-Mother of Spanish-language Publishing,” Mlawer has been President of Lectorum Publications since 1976.  She also runs Librería Lectorum, the oldest Spanish-language bookstore in the United States, established in New York City in 1960, and known today for its quality Spanish-language books.  A dedicated advocate for literacy efforts and Hispanic authors, she is a passionate spokesperson for Scholastic’s Lee y serás, a national early literacy initiative for Latino children and families. As a mother and grandmother, she adds years of practical experience in encouraging family reading to her wealth of knowledge about books.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About Hoy
Hoy is the nation’s leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago. Hoy has average weekday circulation of 185,245, and daily readership over 536,000. Including Hoy’s weekend publication Hoy Fin de Semana, Hoy publications have a gross weekly distribution of nearly 1.6 million copies. Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. Visit www.hoyinternet.com or call (312) 527-8400 for more information.
 

 

Contacts:
Scholastic
Paul Niemi
212-343-6402
 
Hoy
Marco Lopez
312-527-8456