New York, NY (April 19, 2006) -- After a successful first year collaboration, Scholastic Media announced today that it has renewed its agreement with Major League Soccer (MLS) to do a cross-promotional program to support its hit series, Maya & Miguel™, which airs on PBS KIDS GO!.  The second year of this alliance kicks-off at the start of the 2006 MLS season this spring.
 
“Major League Soccer is one of our valued partners and has been a loyal supporter of Maya & Miguel since the show’s debut,” said Leslye Schaefer, SVP of Marketing and Consumer Products, Scholastic Media. “Last year’s collaboration brought thousands of kids together across the country to experience new friends and learn about the importance of teamwork not only in sports, but also throughout the community. We are thrilled to be working with MLS for a second year.”
 
The cross-promotional program involves Maya & Miguel’s participation at MLS’s Futbolito events with costume character appearances as well as on-field poster and banner signage. It will also include an extensive grassroots program with Maya & Miguel appearing at community-based family tournaments in 16 key markets including, Los Angeles, New York, Miami, Chicago and Phoenix, to provide prizes to the winning soccer teams. 
 
“Soccer is a sport that brings people of different cultures together all around the world,” said Stuart Crystal, Vice President Marketing and Consumer Products, MLS. “Maya & Miguel is a perfect fit for our fans, who include 14 million people under the age of 18, representing a diverse population.”
 
Maya & Miguel made a stellar debut in fall 2004, quickly becoming the # 1 new show on PBS KIDS GO! and establishing an immediate and powerful connection with its audience.  The series is designed to present culture and language learning as fun, relevant, and rewarding for all children, with a special emphasis on the Latino population. The goals of the series are to promote the value of a culturally diverse society, and to support English language learners through the presentation of language in a natural context with a special emphasis on vocabulary.  Maya & Miguel is a broad-based Scholastic initiative comprised of television, print media, school and community outreach, dynamic Web sites at pbskidsgo.org/mayaandmiguel as well as scholastic.com, publishing, and a host of ancillary products including apparel, accessories and DVDs. 

About Scholastic Media
Scholastic Media (SM) is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive products and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus™ (TLC), and the newest series Maya & Miguel™ (PBS KIDS GO!).  SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Indian in the Cupboard, and The Mighty. SM is also producing the forthcoming film His Dark Materials, based on the award-winning Philip Pullman trilogy, for New Line Cinema. SM is the entertainment and media division of Scholastic.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world.  Entering its 11th season on April 1, 2006, the 12 teams in MLS are: the Chicago Fire, Colorado Rapids, Club Deportivo Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, Red Bull New York, New England Revolution and Real Salt Lake.  For more information about MLS, log on to the League’s official Web site at www.MLSnet.com.

Contacts: