SCHOLASTIC INSTRUCTOR MAGAZINE SNAGS PRESTIGIOUS AMERICAN BUSINESS MEDIA AWARD


Instructor Wins Neal Award for Monthly “Masterpiece” Section

New York, NY (April 19, 2007) -- Instructor® magazine announced today it has won a prestigious American Business Media Neal Award for its regular “Masterpiece” series, a section dedicated to helping K-8 teachers make art accessible, understandable and fun for children. The “Masterpiece” section was recognized as a dramatic way of introducing art into classrooms at a time when school art programs nationally are suffering from budget cuts and time constraints.
 
This is the first Neal Award for Instructor magazine, published by Scholastic, the global children’s publishing, education and media company. Instructor was picked the winner out of a pool of more than 1,100 entries for the “series or regular department” category. The magazine was also a finalist in the “best single issue” category. The annual American Business Media Neal Award, sometimes referred to as “the Pulitzer Prize of business media,” was created in 1955 to reward editorial excellence.
 
“We were thrilled to be honored with this prestigious award,” said Michele Robinson, Publisher of Instructor. “The ‘Masterpiece’ series is one of our favorites and a great way for teachers to include art in their lessons at a time when the emphasis on core subjects could otherwise cause students to be deprived of a rich experience in the arts.”
 
The “Masterpiece” series focuses on a different artist each month and includes a removable poster of an artwork to display in the classroom, instructions for how to use it to teach and tips for helping kids create their own art. In surveys, teachers have said the “Masterpiece” section is their favorite part of the magazine.
 
Instructor, published six times a year by Scholastic, is the most widely read professional magazine for teachers, with more than 1.2 million K-8 educators relying on it for informative, fresh and inspiring, curriculum-based features and activities. Feature stories keep educators abreast of the latest research-based practices in the field while offering helpful strategies and activities that focus on classroom management and the core-curriculum areas. More information is available on www.scholastic.com/instructor.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

Contacts:
Scholastic
Tyler Reed
212-343-6427