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Kids Read and List Books at to Win a Family Trip on American Airlines and Help Provide Books for Kids In Need

New York, NY (April 2, 2007) -- While summer is about fun for kids, it is also an important time to keep their skills sharp in order to avoid the “Summer Slide”— a common loss of skills due simply to being out of school. The “Summer Solution,” according to educators, is to read four or more books.  That’s why Scholastic, the global children’s publishing, education, and media company has teamed up with Target to get kids reading with Scholastic Summer Reading BUZZ™!. This engaging 4-month, multi-media campaign is designed not only to motivate kids to read but also to promote the important role parents, educators and librarians play in helping kids find books that will keep them reading all year long.
“We are thrilled to be joining with Target to help get kids excited about reading this summer,” stated Ann Amstutz-Hayes, Vice President of Scholastic In School Programs. “Scholastic Summer Reading Buzz! will reach millions of kids and families in school, at home and online, and will help guide parents’ efforts to get kids reading four of more books this summer to combat the summer slide.”
To kick-off the summer fun, Target and Scholastic will launch an exciting, interactive online destination at on May 15th, for kids, parents, teachers and librarians.  This kid-inspired and parent-approved site will include interactive book logs, activities, and a reading community where kids can buzz about books and “Show Us Their Reading Buzz” through multimedia submissions. Parents and educators will find extensive book lists in English and Spanish, expert advice, and downloadable materials that will help engage their kids in reading. To keep kids excited about reading, families can also enter a Summer Reading Buzz! sweepstakes to win a family vacation from American Airlines and AA Vacations to Orlando, FL.
To further raise awareness about the importance of summer reading for kids, Target and Scholastic have jointly created a summer reading in-school program for grades K-8.  Starting in May, more than 250,000 teachers nationwide will receive a special Summer Reading Buzz! classroom guide which features information about summer reading, including age-appropriate books and fun reading activities for every grade level. Each guide comes with 30 Summer Reading BUZZ! book logs, one for each child in the class to take home and use throughout the summer to track their reading. In addition, the take home piece offers parents information about getting involved in their child’s summer reading as well as a coupon for $1 off any children’s books sold at Target stores. The Summer Reading Buzz! Classroom Guide will also be available online at
Throughout the summer, kids can also help put books into the hands of children in need simply by logging the books they read.  For every four books logged on the online and classroom distributed Reading Logs, Scholastic will donate a book to Reading Is Fundamental, (RIF), the nation’s largest and oldest children’s and family literacy organization. Up to 50,000 books will be distributed to kids who might not otherwise be able to own a book of their own.
Scholastic Summer Reading Buzz!, now in its second year, will have additional promotion through Scholastic’s own book distribution channels including Scholastic Book Clubs, Scholastic Book Fairs, and the Spanish language channel, Lectorum. Additional promotional items, including pencils and book marks, will be distributed at education conferences and reading events throughout the spring and summer nationwide.
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site,
About Target
Minneapolis-based Target serves guests at 1,502 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

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