The website for Scholastic, the global children’s publishing, education and media company, is the overwhelming choice for teachers researching and purchasing educational materials for their classrooms online, according to Purchasing Authority: A Companion to Teacher Buyer Behavior, 2008-2009, a study released in February by Quality Education Data, Inc. (QED).
The study, which asked a cross-section of K-12 educators about their research and purchasing preferences for educational materials, reported that Scholastic is the top resource for teachers gathering information about and purchasing teacher supplies
, supplemental materials
and professional development
materials online. Key findings from the study include:
• Almost half (47%) of those teachers who make online purchases of supplemental classroom materials
, including classroom books, classroom magazines, and video and audio materials, do so at Scholastic.com.
© Quality Education Data, Inc. Purchasing Authority: A Companion to Teacher Buyer Behavior, 2008-2009
• Among those teachers who make online purchases of classroom and teacher supplies
, including classroom decorations and student supplies, almost half (49%) purchase their resources from Scholastic.com.
• 40% of teachers who purchase professional development materials
online do so through Scholastic. The next most frequented site garnered only 14% of teacher respondents.
The QED study also showed that more teachers visited Scholastic.com than any other site to research classroom supplies (69%), supplemental materials (61%) and professional development resources (40%), which could then be purchased either online or through Scholastic Book Clubs, printed catalogs or the company’s telephone ordering system.
“For 87 years, Scholastic has worked with teachers to bring them the very best in educational materials,” said Mary Mitchell, Senior Vice President of Scholastic Education. “We are very proud to see that teachers come to us not only for the books and teaching materials they use in their classrooms. In an era of tight budgets and a high demand for accountability, we work hard to provide them with the research they need to make informed decisions about instructional programs throughout Scholastic.com. This just confirms that Scholastic is the most trusted name in learning.”
Established in 1981 and headquartered in Denver, Colorado, QED® is a leading provider of marketing services for K-12 and higher education businesses. QED provides comprehensive mailing lists, data analytics, market research, and creative services solely for the education market. QED Inc. is a wholly owned subsidiary of Scholastic Inc., the global children's publishing, education and media company. QED's National Education Database™ provides comprehensive access to U.S. and Canadian educational institutions and is the core data resource that supports all QED products and services, including custom education market research, database design and annual research reports tracking critical educational trends. QED publishes the National Registry of Teachers by Names, a database of over 4.3 million educators by name, telephone-verified at the school building level. The Company also publishes The Heller Reports news publications and produces the annual EdNET conference to help education marketers stay current on market trends.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com