NBA CARES AND SCHOLASTIC RECOGNIZE THE REAL MVPs: KIDS WHO READ TO ACHIEVE


Rashard Lewis, Chris Paul and Other Top NBA Stars Salute High-Scoring Readers at Scholastic Book Fairs Around the United States
 
New Scholastic Books for Struggling Readers Highlight NBA Superstars

New York, NY (March 8, 2007) -- Basketball stars are used to applause and adoration— especially from their youngest fans— but this March, NBA players are the ones doing the cheering, as NBA Cares, the league's social responsibility initiative, and Scholastic, the global children’s publishing, education and media company, team up to recognize hundreds of students nationwide who are reading to achieve.
 
During this NBA season, elementary schools around the country challenged their students to take their best shots and read as many books as they could.  To reward the high-scoring students,  NBA players will honor winners at Scholastic Book Fairs by presenting awards to children who have read enough books to earn “Rookie Reader” and “All-Star” status.  Outstanding students in each school will receive the highest honor of “MVP”.  
 
NBA stars are scheduled to appear at the following events:
 
March 8 - Cleveland
Daniel Gibson, Shannon Brown and Damon Jones – Cleveland Cavaliers 
Big Creek Elementary              
7247 Big Creek Parkway 
Middleburg Heights, OH 44130
 
March 14 - Oklahoma City
Chris Paul – New Orleans/Oklahoma City Hornets 
Bethany E. Harris Elementary 
6721 NW 42nd Street              
Bethany, OK 73008
 
March 16 - Denver
Marcus Camby – Denver Nuggets 
Timber Trail Elementary           
690 West Castle Pines              
Castle Rock, CO 80108
 
March 16 - Seattle
Rashard Lewis and Robert Swift – Seattle Sonics 
Ashley Robinson – Seattle Storm
Thoreau Elementary
8224 NE 138th Street
Kirkland, WA 98034
 
March 20 - Atlanta
Josh Smith – Atlanta Hawks 
Kennesaw Elementary
3155 Jiles Road
Kennesaw, GA 30144
 
March 27 - Chicago
TBD – Chicago Bulls
Mozart Elementary             
2200 North Hamlin             
Chicago, IL 60647
 
“Our mission is to encourage children to become better readers and lifelong learners,” said Ellie Berger, Senior Vice President, Scholastic Trade Book Division. “Kids look up to NBA players, and to be honored by their heroes for reading can motivate and inspire them to keep reading and achieving.”
 
Scholastic also has published three new NBA-licensed children’s books for nationwide distribution, highlighted by two NBA Readers, books designed to help struggling readers. NBA Reader: Dwyane Wade traces the life of the popular Miami Heat player, while NBA Reader: Super Guards and High Flying Stars include profiles and fun facts about more than a dozen of today’s top NBA stars.  Since 1996, the NBA and Scholastic together have published more than 55 children’s books profiling NBA stars.
 
“Our relationship with Scholastic has been very important in reaching kids and impressing upon them the importance of reading,” said Josh Wachs, NBA Vice President, Community Relations. “These events are an ideal way for students to connect with our players in order to build a profound respect for knowledge and delight in reading.”
 
About NBA Titles
The NBA Reader: Dwyane Wade offers an inside look at the life of the Miami Heat star Dwyane Wade.  Starting with the 2003-2004 season, this guard has put the NBA and opposing teams on notice.  Wade has proven himself a champion and he’s here to stay.
 
In NBA Reader: Super Guards, fans get up close and personal with eight top NBA guards, including Gilbert Arenas, Kobe Bryant, Allen Iverson, Tracy McGrady, and LeBron James (though listed as a forward, James also plays guard).
 
Complete with full-page color photos and detailed facts and figures, NBA High Flying Stars profiles 15 of the NBA’s top players, including Carmelo Anthony, Vince Carter, Kevin Garnett, Dwight Howard, Andre Iguodala, Nate Robinson, Josh Smith, Amaré Stoudemire, Hakim Warrick, and more. 
 
About Scholastic                       
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

About NBA Cares
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 250,000 hours of hands-on service to the community, raised more than $40 million for charity, and created 146 places where kids and families can live, learn or play.

Contacts:
Scholastic
Jennifer Boggs
212-343-6619
 
NBA
Christopher Wallace
212-407-8615