Scholastic, the global children’s publishing, education and media company, today announced the appointment of Tracy van Straaten as Vice President, Trade Publicity, effective March 27, 2006. In this newly created position, van Straaten will be responsible for overseeing all publicity efforts for Scholastic’s Trade Publishing Division. She will report to Suzanne Murphy, Vice President, Trade Marketing.
“Tracy has an outstanding reputation in the publishing community and is a master of generating excitement for books and authors,” said Ellie Berger, Senior Vice President, Scholastic Trade Publishing. “She is joining Scholastic at a time of great momentum. We are excited to have her energy and exceptional talent at Scholastic.”
“I am thrilled to have the opportunity to join Scholastic, a company I’ve long admired for their dedication to children and reading--and one with a very impressive array of authors, illustrators, and brands,” van Straaten added. “I am eager to begin the next chapter of my career working with the talented Scholastic team.”
Most recently Tracy van Straaten was Vice President, Executive Director of Publicity, for Simon & Schuster Children’s Publishing. During her tenure there she led the publicity team that created national media campaigns for such bestselling and award-winning books as Ian Falconer’s Olivia and its sequels; the Eloise books by Kay Thompson and Hilary Knight; bestselling pop-ups by Robert Sabuda and novelty books by Sandra Boynton; award-winning fiction by E. L. Konigsburg and Phyllis Reynolds Naylor; and celebrity-driven campaigns for bestselling books by John Lithgow, Lynne Cheney, and Tiki & Ronde Barber. In addition to overseeing the children’s book publicity department, van Straaten managed the launch publicity for the adult imprint Simon Spotlight Entertainment, including the media campaign for the international bestseller He’s Just Not That Into You by Greg Behrendt and Liz Tuccillo.
Prior to joining Simon & Schuster, van Straaten held children’s book publicity positions at William Morrow & Company, HarperCollins, and Little Brown and Company in Boston. She holds a B.A. in English and Art History from Hamilton College and earned a Masters’ degree in Children’s Literature from Simmons College in Boston.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com