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Scholastic to Publish The Down-to-Earth Guide to Global Warming to Help Educate Children on Their Role in Protecting the Environment

New York, NY (January 29, 2007) -- Scholastic, the global children’s publishing, education and media company, today announced that the company is joining with the Rainforest Alliance to further strengthen the company’s sustainable paper procurement practices, establishing a policy that will have goals for the use of Forest Stewardship Council (FSC)-certified papers and that will reinforce the company’s commitment to post-consumer waste (PCW) fiber. Scholastic also announced the upcoming publication of The Down-to-Earth Guide to Global Warming, a book to help educate children about how they can protect the environment.  Today’s announcements underscore the company’s ongoing commitment to responsible environmental stewardship.
"The Rainforest Alliance is delighted to be working with Scholastic to develop a formal, public policy that will outline the company’s next level of objectives to step up the environmental and social responsibility of its paper procurement," said Liza Murphy, senior marketing manager at the Rainforest Alliance. "The use of both FSC-certified and post-consumer waste recycled papers will be a significant focus of the policy we hope to develop. The policy will take into account the impacts paper use has on forests globally and will strengthen the company’s commitment to the reuse of resources.”
Scholastic reports that year over year the company has increased the amount of recycled content in its paper purchases. In 2006, the company purchased 95,000 tons of paper for use in books, magazines, school book club flyers and other product, of which:

· 41% contained recycled fiber;
· 13% contained 100% recovered fiber (of which 84% was post-consumer waste)
· Total paper purchases for the last year contained on average 11% post-consumer waste fiber.
The Down-to-Earth Guide to Global Warming by Laurie David and Cambria Gordon will be published in September 2007, and text pages will be printed on paper that contains 100% post-consumer waste fiber that is FSC-certified, using soy inks. This important book, co-authored by a producer of the Academy Award-nominated documentary on global warming, An Inconvenient Truth, is designed to help children ages 8 and up better understand why global warming happens, why it is affecting the planet, and the important role they can play in protecting the environment. 
“As a company committed to educating and caring for children and ensuring a safe environment in which they can learn and grow, Scholastic has a long record of environmentally sound policies and practices, including not only the use of recycled content in our paper products but also the construction and maintenance of our headquarters and other facilities,” said Beth Ford, Senior Vice President, Global Operations and IT.  “We continue to be leaders in the publishing industry with our environmentally responsible practices: increasing the amount of recycled content in our products and publications each year; using only paper that is free of fiber from ancient forests; and reducing energy consumption in our facilities.  We look forward to working with the Rainforest Alliance to make even greater strides in protecting the environment today and for future generations. ”
Ford said that Scholastic is taking additional steps to increase the use of recycled content, “We have a ‘closed loop’ recycling program whereby one of our mill takes excess Scholastic inventory and recycles the books, combining the fiber with post-consumer waste to make paper for other Scholastic products.  Although recovered fiber from excess inventory is not considered PCW because the books never passed through the consumer, the program still reduces the amount of virgin fiber needed.”
In addition to the recycled content in its publications, Scholastic also uses paper containing 30% PCW fiber for shipping cartons and for general office purposes, paper with a minimum of 50% PCW fiber for product displays, and FSC-certified paper for select reference and promotional products.  Over the last 20 years, the company’s criteria for selecting suppliers has included evaluating their sustainable forestry practices, clean manufacturing practices, credible reporting and verification, and economic viability. 
About The Down-to-Earth Guide to Global Warming
Orchard Books, an imprint of Scholastic Inc., has acquired world rights to The Down-to-Earth Guide to Global Warming by Laurie David and Cambria Gordon, scheduled for publication in September 2007. Text pages for the book will be printed on paper that contains 100% post-consumer waste fiber that is FSC-certified, using soy inks. The deal was negotiated by Lisa A. Sandell, Senior Editor at Orchard Books, and Jennifer Jaeger from the Andrea Brown Literary Agency.

Written for ages 8 and up, The Down-to-Earth Guide to Global Warming is the comprehensive resource young readers can look to for understanding why global warming happens and how we can work together to stop it. Irreverent and entertaining, and packed with essential facts and suggestions on how to effect change, Down to Earth offers a message of hope. 

Laurie David is the founder of the Stop Global Warming Virtual March ( with Senator John McCain and Robert F. Kennedy, Jr., and she has also produced several film projects, including the comedy special Earth to America!; An Inconvenient Truth, the Academy Award-nominated documentary film based on former Vice President Al Gore’s research on global warming; and an HBO documentary called Too Hot Not to Handle. A trustee of the Natural Resources Defense Council, Ms. David was awarded a prestigious Gracie Allen Award for Individual Achievement by American Women in Radio & Television for her work on Earth to America!. Ms. David also received NRDC’s 2006 Forces for Nature award for her work about global warming and was honored as one of Glamour magazine’s 2006 Women of the Year. 

Cambria Gordon is an active environmentalist and a former award-winning advertising copywriter, who now pursues children’s writing full-time. 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site,
About Rainforest Alliance

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Headquartered in New York City and with offices around the world, the Rainforest Alliance works hand-in-hand with land owners and businesses in the forestry, agricultural and tourism sectors to make their practices environmentally and socially responsible. The Rainforest Alliance is the world’s leading FSC-accredited forest management certifier. The FSC is the global standard setter for responsible forest management.  To learn more, visit

Kyle Good
Tracy van Straaten
Gretchen Ruethling
Rainforest Allian
Liza Murphy