New York,
NY (January
24,
2005) --
Scholastic, the global children's publishing and media company, and Quality Education Data (QED), a leading education market research and database firm, and a wholly owned subsidiary of Scholastic, today announced that Jeanne Hayes will assume a new role as a consultant. Ms. Hayes, the former President of QED and Vice President of Marketing Development at Scholastic, will continue to work with Scholastic's Strategic Marketing Group and QED, as well as with other companies, to offer research, analysis and insight about the important trends at play in the education and technology markets.
Ms. Hayes, who founded Denver-based QED in 1981 to create the highest quality and most extensive database of U.S. and Canadian education institutions, has spent the past twenty years studying and reporting the latest technology trends in the educational market. These reports, including the
Technology Purchasing Forecast and
Educational Software Market Share Data, have become annual barometers for educators, marketers, the media and others interested in technology's evolving role in schools and classrooms around the country.
“I am proud of the research and database firm we built in QED. I have also enjoyed working with so many creative people at Scholastic, QED and at QED's customer companies, and look forward to maintaining this collaboration in my new role,” said Ms. Hayes. “QED's General Manager, Andy Lacy, and his team are doing an excellent job of continuing the company's unique positioning and developing innovative new products. I will continue to represent QED in public speaking engagements and look forward to helping the company explore new business opportunities in the coming months.”
Commenting on Ms. Hayes' affiliation with the Company, Dick Robinson, Chairman, President and CEO of Scholastic said, “Jeanne has done an outstanding job of transitioning QED into the Scholastic family. Her knowledge of the education market has enabled QED to provide unique insight into technology's impact on education, and Scholastic looks forward to continuing to work with Jeanne and benefit from her deep industry knowledge.”
QED is a leading provider of K-12 and high education mailing lists, marketing services, and market research focused exclusively on the education market. QED Inc. is a wholly owned subsidiary of Scholastic Inc., the global children's publishing and media company. QED's National Education Database™ provides comprehensive access to U.S. and Canadian educational institutions and is the core data resource that supports all QED products and services, including custom education market research, database design and annual research reports tracking critical educational trends. In 1997, QED introduced its National Registry of Teachers by Names, a database of over 4.3 million educators by name, telephone-verified at the school building level. In 2002, QED acquired The Heller Reports, adding a variety of news publications and the annual
EdNET conference to its offering of products and services designed to help education marketers stay current on market trends.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site,
www.scholastic.com .