LOVE AT FIRST BARK IS BACK THIS VALENTINE’S DAY AS FANS JOIN CLIFFORD™ FOR A LOVE-FILLED SPECIAL ON PBS KIDS®



New York, NY (January 30, 2007) -- This February, Scholastic Media and television’s most
lovable pup are bringing back the heartwarming one-hour Valentine’s Day special, “Love at First Bark,” featuring love- and friendship-filled episodes of the charming series Clifford’s Puppy Days™ and Clifford The Big Red Dog®.  The on-air “love-fest” airs on February 14, 2007 on PBS KIDS (check local listings).
 
“LOVE AT FIRST BARK” VALENTINE’S DAY SPECIAL ON PBS KIDS
The fully-packaged programming event airs on PBS KIDS on Wednesday, February 14 (check local listings), and features two loveable Puppy Days stories – “Valentine Schmalentine” and “Sweethearts Dance” – and two classic Big Red Dog tales – “T-Bone, Dog About Town” and “Mimi’s Back in Town”.
 
“LOVE AT FIRST BARK” EPISODE SYNOPSES
Wednesday, February 14
“Valentine Schmalentine” – Clifford’s Puppy Days
Clifford and Daffodil get very competitive over who can make Emily Elizabeth the best Valentine’s Day gift of all.  In the end, they realize she would have loved whatever they gave her, because she loves them.
 
“Sweethearts Dance”– Clifford’s Puppy Days
Emily Elizabeth’s excitement over the Father/Daughter-Mother/Son dance at the Community Center turns to anxiety when she realizes she and her Dad have to dance in front of a crowd.
 
“T-bone, Dog About Town” – Clifford The Big Red Dog
A cute little poodle named Mimi comes to Birdwell Island on vacation and T-bone gets a crush.  He starts trying to be the kind of dog he thinks she will like, but learns that it’s always best to just be yourself.
 
“Mimi’s Back In Town” – Clifford The Big Red Dog
T-bone really likes Mimi, the little brown poodle who visits the Island on occasion, and is very excited to hear she’s coming back again!  But when Cleo starts teasing him about how much he likes Mimi, T-bone feels embarrassed and uncomfortable.  He finally confronts Cleo about it and Cleo learns that teasing can be anything that makes someone feel uncomfortable.
 
CLIFFORD’S SPECIAL VALENTINE’S DAY EVENTS
As part of Clifford’s Valentine's Day celebration, The Scholastic Store is making the first-ever Big Red Valentine’s Day card.  Starting Saturday, January 27, everyone is welcome to swing by The Scholastic Stores in New York City and Scarsdale and bring a Valentine to attach to Clifford’s Big Red Valentine's Day card.  On Saturday, February 10, at 3:00 p.m. Clifford will host a card-making activity for kids at The Scholastic Stores.  And on Valentine’s Day, Clifford will help deliver his Big Red Valentine’s Day card to local kids in need.

In addition, Clifford and Scholastic Media President, Deborah Forte, will carry on the tradition of officially opening the NASDAQ Stock Market by ringing the bell in New York City on February 14, 2007. 
 
Both Clifford websites, www.pbskids.org/clifford and www.scholastic.com/clifford, will also offer plenty of Valentine’s Day fun including printable cards, e-cards, and craft activities like making a Puppy Love necklace and a Valentine tote bag. 
 
Clifford’s Puppy Days builds on the literacy and community-based lessons pioneered in Clifford The Big Red Dog®. Clifford’s Puppy Days, like Clifford The Big Red Dog, is based on Scholastic’s beloved, best-selling children’s books by Norman Bridwell, with more than 160 titles and 100 million books in print.
 
Clifford The Big Red Dog and Clifford’s Puppy Days have together garnered 17 Emmy nominations in three seasons and Henry Winkler was awarded the Daytime Emmy Award for Best Performer in an Animated Program for his performance as Norville in Clifford’s Puppy Days. Both Clifford The Big Red Dog and Clifford’s Puppy Days have consistently ranked number one with kids ages 2-5 as well as with Ladies of Households with kids under 3. Clifford The Big Red Dog has received numerous accolades including the Humanitas Prize, CINE Golden Eagles, Parents’ Choice Awards, a Gold Plaque from the Chicago International TV Film Competition, a Gold World Medal in the New York Festivals, a TASH Positive Images Award, a Parents’ Guide to Media Honor, and selection as a finalist in the prestigious Prix Jeunesse international competition in 2002.
 
About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive products and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the
Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus® (TLC); Goosebumps®; Animorphs®; and the newest series Maya & Miguel™ (PBS KIDS GO!). SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Indian in the Cupboard, The Babysitters Club Movie, and The Mighty. SM is also producing the forthcoming film The Golden Compass, based on the award-winning Philip Pullman trilogy His Dark Materials, for New Line Cinema. Scholastic recently announced that it was a co-creator of the new multi-platform qubo network for children, which promotes literacy and positive values through entertainment. Provided by Scholastic, Dragon is the new pre-school series airing on qubo.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
About PBS KIDS® and PBS KIDS GO!sm
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, are committed to providing the highest quality non-commercial content and learning environment for children across the country.  Providing age-appropriate, diverse programming for kids, PBS KIDS and PBS KIDS GO! programs consistently earn more prestigious awards than any other broadcast or cable network.  Only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers.  With additional PBS resources to complement its programming, including PBS KIDS online (www.pbskids.org), PBS KIDS GO! online (www.pbskidsgo.org), PBS Parents (www.pbsparents.org), PBS TeacherSource(www.pbsteachersource.org ), Ready To Learn services and literacy events across the country, PBS is providing the tools necessary for positive child development.  PBS is a nonprofit media enterprise owned and operated by the nation’s 354 public television stations, serving nearly 90 million people each week and reaching 99% of American homes.  
 

Contacts:
Goodman Media
Olivia Dupuis
212-576-2700