SCHOLASTIC MEDIA ANNOUNCES ANIMAL GENIUS™ FOR THE NINTENDO DS™ NOW AVAILABLE IN STORES


Go wild to challenge your animal IQ in stores now!

New York, NY (September 28, 2007) -- Scholastic Media (SM), a leading producer of quality, family-oriented media including feature films, home video, TV and interactive products, and a division of Scholastic Inc., today announced Animal Genius for the Nintendo DS is now available in retail outlets nationwide. Featuring brain-twisting trivia, fast-paced and challenging mini-games, and hundreds of high-quality, realistic photos of animals, Animal Genius appeals to all ages and is guaranteed to captivate with hours of animal-loving fun.  Animal Genius is now available in retail stores for the suggested retail price of $29.99.
 
“Scholastic Interactive is dedicated to providing the highest quality gaming experience to our fans,” said Alan Waldman, SVP and General Manager of Scholastic Media’s Interactive Products Group. “Animal Genius combines a topic kids are passionate about with unique trivia game play patterns—all while leveraging the capabilities of the Nintendo DS platform to create a challenging and immersive gaming experience.” 
 
Over 140 different rounds of game play await gamers in Animal Genius, providing hours of diverse gaming entertainment. Players rack up points to earn 25 animals for five different habitats in this immersive casual game.

About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus® (TLC); Goosebumps®; Animorphs®; Maya & Miguel™ (PBS KIDS GO!); and SM’s newest series, WordGirl™, (PBS KID GO!).  SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Indian in the Cupboard, The Babysitters Club Movie, and The Mighty. SM also produced the forthcoming film The Golden Compass, based on the award-winning Philip Pullman trilogy His Dark Materials, for New Line Cinema. Scholastic is a co-creator of the new multi-platform qubo® network for children, which promotes literacy and positive values through entertainment.  Provided by Scholastic, Dragon is the new pre-school series airing on qubo®. SM includes the highly successful Interactive Products Group, which publishes CD-ROMs, video games, digital downloads, electronic learning toys, and interactive DVDs that promote learning through play.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
 
 

Contacts:
Bender/Helper Impact
Audra McIver (for Scholastic)
212/689-6360