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Company to Seek Partners for New Properties at Licensing Show

New York , NY (June 19, 2007) -- Expect Clifford The Big Red Dog® to get some cool new friends as Scholastic Media (SM) introduces new brands geared to kids in early grades and preschool, as well as babies and toddlers.  Scholastic will spotlight three of its newest brands at this year’s Licensing Show – Dragon, WordGirl™ and Little Scholastic™.   Dragon is already a successful animated series on qubo; WordGirl shorts have been airing on PBSKIDS GO!; while Little Scholastic is a newly launched infant and toddler-focused brand.  Scholastic plans to continue to grow awareness of these new additions by seeking partners in the following licensing categories: Apparel and Accessories, Footwear, Toys and Games, Domestics and Home Furnishings, Infant Products, Gifts and Novelties, Interactive and Videogames, Stationery and Paper Goods, Health and Beauty Aids, Food and Beverage, Promotions, Music, Home Video and ELA and ELT.
“We are delighted to add these new brands to our roster of properties for licensing opportunities.  These are delightful properties that will translate well to consumer products,” said Leslye Schaefer, SVP of Marketing and Consumer Products for Scholastic Media, a division of Scholastic, the global children’s publishing, education and media company.  “Dragon, WordGirl and Little Scholastic each have a very distinct personality that is relatable and fun for their target audience.”
Dragon, based on the books by Scholastic award-winning children’s author Dav Pilkey, creator of the wildly popular Captain Underpants books, is an animated television series for preschoolers about a kindhearted, blue dragon named, aptly, Dragon. 
The stop-motion television series brings to life the delightful stories of the endearing Dragon who views life from a slightly different – and incredibly humorous – angle. Set in a colorful world, each episode follows Dragon and his menagerie of animal friends as they explore themes identifiable to all children like friendship, being afraid, and trying new things.
Since its launch on the qubo block of programming last fall, Dragon has been delighting millions of kids on NBC Saturday mornings, Telemundo and ION TV.
WordGirl chronicles the adventures of Becky Botsford, a mild-mannered fifth grader who, at the call of duty, transforms into WordGirl – caped crusader and definition dynamo!  When there is trouble in the big city, this super heroine-in-disguise uses vocabulary to defeat outlaws bent on “WORD” domination.  With the help of her faithful monkey sidekick, Captain Huggy Face, WordGirl spends each episode defeating a quirky cast of misfit bad guys and gals with her uncanny vocabulary skills and superhero strength.
Building off of the success of the popular WordGirl shorts and Web site at and, new episodes will debut in September as part of the late afternoon PBS KIDS GO! programming block. WordGirl is created and produced by Soup2Nuts, a cutting-edge animation production studio and a division of Scholastic Media. WordGirl boasts an all-star cast of veteran actors and comedians, including Dannah Feinglass, Tom Kenny, Chris Parnell, Jeffrey Tambor, Cree Summers, Ryan Raddatz, Maria Bamford, and Fred Stoller. 
WordGirl has already been sold to Canada’s TV Ontario and Knowledge Network, ABC Australia, and Israel’s NOGA.
Little Scholastic is a developmental publishing imprint and licensing program that introduces children through age 3 years to a lifetime of reading, learning, and interaction. Books for babies focus on touching textures and pointing; those for 1 to 2 year-olds on looking at pictures and text, listening, and repeating words; and those for 2 to 3 year-olds on learning basic concepts and connecting the meaning of words and images.
A dedicated website for parents at provides parenting tips written by experts, message boards, downloadable activities, and more.

About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive products and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus® (TLC); Goosebumps®; Animorphs®; and Maya & Miguel™ (PBS KIDS GO!). SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Indian in the Cupboard, The Babysitters Club Movie, and The Mighty. SM is also producing the forthcoming film The Golden Compass, based on the award-winning Philip Pullman trilogy His Dark Materials, for New Line Cinema.
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site,

Brian Reinert