COLORFUL AND CUDDLY ‘DRAGON’ RETURNS TO QUBO WITH ALL-NEW EPISODES IN THE FALL


Popular Pre-School Series Begins Second Season of Exciting Programming in September


New York, NY (June 18, 2007) -- Scholastic Media announced that Dragon, the popular animated pre-school series, will air 13 all-new episodes in its second season on qubo, the children’s programming block on NBC, Telemundo, and ION TV. Dragon, based on the books by Scholastic award-winning children’s author Dav Pilkey, made its U.S. broadcast premiere on qubo last September.  The second season will start this September.
 
 “Following a successful first season, when U.S. audiences first met the beloved character Dragon and his friends, we’re thrilled to bring kids a new line-up of exciting new Dragon stories,” said Leslye Schaefer of Scholastic Media.  “We are pleased to see that kids really connect with the heartwarming adventures and life lessons that Dragon presents.” 
 
Dragon is a stop-motion preschool series about an endearing blue dragon, who views life from a slightly different – and incredibly humorous -- angle. Each episode follows Dragon and his menagerie of animal pals as they explore themes identifiable to children: Friendship, Being Afraid and Trying New Things. In each episode, Dragon playfully skips through his day,  experiencing learning moments that teach him problem-solving strategies, which are later underscored at the end of each show.  The series is co-produced by Cité-Amérique (Canada), scopas medien (Germany) and Image Plus (South Korea).
 
In its online review, Common Sense Media, the children’s advocacy organization dedicated to improving the media and entertainment lives of kids and families, called Dragon, “…an excellent choice for families looking for alternatives to the fantasy violence and product-packed cartoons that tend to rule Saturday mornings.”  Parents and families agree, praising Dragon as “…a great show for a small child. The short vignettes are both childlike and full of human emotion, failings, accomplishments, and social interaction relative to a young child's development. I love this…”
 
Visit Dragon online at www.dragonandhisfriends.com
 
qubo, a new bilingual, multi-platform entertainment destination for children that focuses on literacy and values and celebrates the unlimited possibilities of a child’s imagination, was formed by an unprecedented alliance of leading distribution partners and content players in children’s television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media/Big Idea.  Currently broadcast on NBC Saturday mornings, ION TV network Fridays afternoons and Telemundo weekend mornings (check local listings). qubo includes a 24/7 digital broadcast channel and Web site For more information, visit www.qubo.com.
 
About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive products and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus® (TLC); Goosebumps®; Animorphs®; and  Maya & Miguel™(PBS KIDS GO!). SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Indian in the Cupboard, The Babysitters Club Movie, and The Mighty. SM is also producing the forthcoming film The Golden Compass, based on the award-winning Philip Pullman trilogy His Dark Materials, for New Line Cinema.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children’s media.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials and toys.  Scholastic Media, a division of Scholastic Inc., is a leading producer of quality, family-oriented feature films, television programming, videos, interactive media and web sites and is a major developer and marketer of children’s brands worldwide.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.


Contacts:
Scholastic
Paul Niemi
212.343.6402