One of the most popular book series for young children with more than 120 million books in print, one of the top-rated children’s TV series on PBSKIDS, and one of the top- selling children’s video series, Clifford the Big Red Dog® continues to grow at home and abroad. Scholastic Media will showcase the treasured brand at this year’s Licensing Show to highlight its growing success internationally as well as its entrance into all-new merchandising categories. The company will also seek new licensing partners interested in sharing in the enduring popularity of one of the most recognized and beloved children’s characters in the world.
“The Clifford franchise is as strong as ever as it expands into new territory with pet products as well as a growing international presence.” said Leslye Schaefer, Senior Vice President of Marketing and Consumer Products for Scholastic Media. “We’re very fortunate and proud to have a great group of partners who value and support Clifford’s remarkable brand equity.”
For the first time, Scholastic Media (SM) has expanded its presence in the pet goods category with the introduction of toys, snacks, accessories and more for its most lovable crimson canine. Recent deals with Pet Goods Manufacturing and Bil Jac Foods will bring more Clifford-branded pet products to stores this summer with distribution aimed across all levels of retail. Scholastic Media’s initial pet goods program will include: beds, pillows, bowls, plush, toys, leashes, stain and odor removers and pet snacks.
In addition to domestic success, Clifford’s popularity abroad attests to the continually growing value of the franchise. This year’s LIMA Award nomination for the Clifford Licensing program in Japan is a true testament to the brand’s international success. Japanese licensee Densu has created a full line of new Clifford-branded products appealing to the teen and young adult, bringing the Big Red Dog to a whole new audience. Other successes for the brand include programs in the UK, France and Latin America.
Current Clifford products that can be found at retail include the “Clifford Phonics” iDVD from Snap TV, the “Clifford Reading” title for the Leapster® Learning Game System, DVD’s distributed by Lionsgate, Fisher-Price’s Clifford Easy Link Computer, new read-along audio titles from Scholastic audio and, of course, books published by Scholastic. Earlier this year, Mattel introduced the loveable character to its classic My First Uno game as well as a new line of puzzles and dominoes. Additionally, Master Toy Licensee JAAKS Pacific’s toy line includes a variety of products.
Not only is the crimson canine growing through new products and titles, Clifford ranks among the top 10 shows for kids 2-5, boasts two highly-trafficked websites and his very own classroom magazine. There’s even more Clifford to love as the Clifford The Big Red Dog® LIVE! show continues its successful run across the United States and Adventures with Clifford The Big Red Dog travels to children’s museums nationwide. The exhibit has already brought in over one million visitors!
About Clifford the Big Red Dog®
Clifford The Big Red Dog is a “bone”afide children’s literary classic. Written by Norman Bridwell and first published by Scholastic in 1963, there are now more than 120 million Clifford books in print. Now in its sixth season on PBS KIDS, Clifford The Big Red Dog® continues to rank in the top 10 shows for kids 2-5. The show has received numerous accolades, most notably multiple Daytime Emmy Award nominations and the Humanitas Prize in the children’s animation category for a groundbreaking episode about disabilities. A spin-off chronicling Clifford's "puppyhood," Clifford’s Puppy Days™, also airs on PBS KIDS, and garnered its first Emmy Award in 2005 for Henry Winkler’s performance as Norville, Clifford’s city bird friend. Clifford’s Puppy Days has also been recognized with a Parents’ Choice Approved Seal and an iParenting Media Award. In 2004, Clifford jumped to the big screen in his first theatrical release, Clifford’s Really Big Movie. There is also a Clifford LIVE! tour giving performances all over the country as well as a traveling museum exhibit, Adventures with Clifford The Big Red Dog, that is at the Children’s Discovery Museum of San Jose until January 6, 2008. Clifford’s two web pages on scholastic.com/clifford and on pbskids.org combined receive more than 24 million page views monthly.
About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide. Among SM's award-winning and top-rated productions are the animated series Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off series Clifford's Puppy Days™ (PBS KIDS); I SPY (HBO Family); The Magic School Bus® (TLC); Goosebumps®; Animorphs®; and Maya & Miguel® (PBS KIDS GO!). SM's critically-acclaimed feature films include Clifford's Really Big Movie, The Indian in the Cupboard, The Babysitters Club Movie, and The Mighty. SM is also producing the forthcoming film The Golden Compass, based on the award-winning Philip Pullman trilogy His Dark Materials, for New Line Cinema. Scholastic is a co-creator of the new multi-platform qubo network for children, which promotes literacy and positive values through entertainment. Provided by Scholastic, Dragon is the new pre-school series airing on qubo.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com