New York, NY (June 18, 2005) -- Scholastic Entertainment (SE), a leader in kids marketing and media, “spies” another great year for its top-selling and critically acclaimed I SPY brand.  A major national consumer promotion, new publishing titles, home entertainment offerings and interactive titles mark a robust year for this children’s favorite. Leading the way is SE’s partnership with the world’s largest food and beverage company, Nestlé, for an extensive national back-to-school promotion this fall. The campaign is designed to accentuate the educational nature of theI SPY brand reaching out to children and teachers.
 
“This will be a great year for I SPY. Our partnership with Nestlé unites two powerhouse brands in an innovative way that reinforces I SPY’’s unique interactive content and rich visuals to connect with consumers,” stated Leslye Schaefer, Senior Vice President, Marketing and Consumer Products, Scholastic Entertainment. “I SPY is the kind of distinctive brand that inherently combines fun and education, all-in-one, and attracts partners who recognize these qualities.”
 
Other developments for the I SPY brand include:
 
INTERACTIVE
As the first third-party publisher ever to create software for the best-selling Leapster® Learning Game System, SE will adapt its critically acclaimed software title, I SPY™ Challenger, for this popular platform. The I SPY Challenger software for the Leapster handheld includes fast-paced games and I SPY riddles in which kids must search for cleverly hidden objects, and will hit retail shelves in October 2005.
 
Six delightful CD-ROMS and a Game Boy title translate the magic of the book series to the computer and console format. With nearly 2 million units sold, the series has been honored with more than 70 industry awards including the 2004 Parents’ Choice Gold Award, the prestigious Oppenheim Toy Portfolio Platinum Award, Children’s Choice Award and the Milia D’Or Award for Best Children’s Software. The interactive product line is supported by a comprehensive national advertising and public relations campaign.
 
I SPY CD-ROM and Video Game titles include:
· I SPY Spooky Mansion Deluxe (ages 6-10)
· I SPY Fantasy (ages 6-10)
· I SPY Treasure Hunt (ages 6-10)
· I SPY School Days (ages 5-9)
· I SPY Junior (ages 3-5)
· I SPY Junior: Puppet Playhouse (ages 3-5)
· I SPY Challenger (GBA) (ages 6-10)
 
PUBLISHING
Best-selling and award winning, the I SPY book series continues to captivate kids of all ages! With more than 24 million books in print since its launch ten years ago, I SPY consists of 13 core titles, four TV tie-in books, five Scholastic Readers, and seven board books for younger readers.
 
Cleverly crafted rhyming riddles and dazzling photographic visions challenge treasure seekers to find objects hidden through the thematic pages. With a backdrop of intriguing photographic images, I SPY’s intrinsically interactive format fosters reading and visual discrimination skills.
 
In 2005, Scholastic reintroduced the property’s core titles in redesigned holographic foil covers and has planned new book introductions in the coming months for the Scholastic Reader, Level 1 imprint.   I SPY A Scary Monster will release in August and I SPY A Penguin will hit shelves later this fall.  Even more I SPY readers are in the works for 2006. 
 
TheI SPY literary series has received a number of prestigious awards including: Publishers Weekly Best Book of the Year, American Book Seller Pick of the Lists, Parents’ Magazine Best Book and California Children’s Media Award.
 
HOME ENTERTAINMENT
HBO Home Video has released four VHS and four DVD to date.  A special gift set which includes all four DVDs is also available.  Each individual release includes six I SPY stories and DVDs include a Spanish language track and fun DVD-ROM games.
 
ONLINE 
I SPY is fun to play on every platform including online at scholastic.com/ispy. The site is highly trafficked by I SPY fans with nearly 1 million page views per month. This fun-filled site for kids, parents, and teachers includes character-based games, play-along activities and info on the TV & book series.
 
TELEVISION
This animated, play-along interactive TV series inspired by the best-selling and fascinating book series airs on HBO Family.  Honored with a prestigious Daytime Emmy for “Outstanding Individual Achievement In Animation” as well as the 2004 Parents’ Choice Silver Honor Award, the program features two delightful characters, Spyler and CeCe, who lead young viewers through search and find adventures set in an imaginary world. Familiar objects take on entirely new meanings as children play the fun–filled games. The eclectic soundtrack musically complements the visual assortment of bright objects in the series, incorporating sounds made by everyday objects, further encouraging young viewers’ imaginations and engagement in the game. I SPY airs on HBO Family weekdays at 6:30 a.m.
 
About I SPY
Scholastic’s best-selling I SPY picture books, with more than 24 million books in print since 1992, are the recipients of the Publishers Weekly “Best Book of the Year,” American Book Seller “Pick of the Lists,” and Parents’ magazine “Best Book” awards. The I SPY books introduce children to the basic principle of rhythm and rhyme while strengthening their visual discrimination and problem-solving skills through Jean Marzollo’s delightful riddles and Walter Wick’s captivating photographic images. There are now two successful spin-off book series, I SPY TV tie-ins and Scholastic Readers: I SPY, as well as an I SPY continuity club. In 2003, I SPY jumped off the pages and onto the screen with an animated series airing on HBO Family that was recognized with an Emmy Award. The first two VHS/DVD titles released by HBO Video recently garnered a Parents’ Choice award, with additional releases scheduled for this year.  I SPY continues to be a hit in the digital world, as well, with an award-winning CD-ROM series that consistently ranks as a best-seller and a Web site that receives nearly one million page views every month.
 
About Scholastic Entertainment
Scholastic Entertainment (SE) is the entertainment and media division of Scholastic, the global children's publishing and media company. A proven leader in the children's entertainment landscape, SE ranks as one of the foremost producers of quality, family-oriented television programming, feature films, videos, and web sites, and an award-winning licensor and marketer of children's properties worldwide. SE's production credits include such popular television series as the top-rated Clifford The Big Red Dog® (PBS KIDS®); the Emmy award-winning spin-off of this hit TV series, Clifford’s Puppy Days™ (PBS KIDS); the Emmy award-winning series I SPY (HBO Family) andThe Magic School Bus® (TLC); as well as Dear America®, The Royal Diaries™, Animorphs® and Goosebumps®. This fall, SE’s new series, Maya & Miguel™, debuted on PBS KIDS GO! In the feature film arena, SE has produced the critically-acclaimed movies Clifford’s Really Big Movie, The Baby-sitters Club, The Indian in the Cupboard, Tuck Everlasting and The Mighty and is currently adapting the best-selling Philip Pullman trilogy, His Dark Materials, for the big screen with New Line Cinema. Additionally, SE serves as the exclusive licensing, merchandising and promotional representative for such prominent franchises as Home Movies™. SE has been recognized with the LIMA Award for Best Brand/Corporate License for its Scholastic Brand product line as well LIMA’s Best Character License of the Year for Clifford The Big Red Dog. For more information, visit Scholastic's Webby award-winning web site at scholastic.com.
 
About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology.  Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.  The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

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