Manufacturing and Distribution

National Service Organization

National Service Organization

National Service Organization

Scholastic mainly processes and fulfills school-based book club, trade, curriculum publishing, reference and non-fiction products and export orders from its primary warehouse and distribution facility in Jefferson City, Missouri.

  • In a year, the NSO fulfills over 25 million orders and ships more than 200 million books and educational products.
  • To get all the cartons out the door, they will have to travel a conveyer system that covers approximately two miles in the Book Club area. The distance traveled by all the cartons in a school year is 3.25 million miles. That distance would circle the Earth 130 times, or go to the moon and back 7 times!
  • In a book club season, enough product is shipped—150 million items— to give nearly 4 items to every child in the country between the ages of 5 and 14.
  • NSO Customer Service Representatives, for Book Clubs and other Scholastic business including Education, Trade and e-Scholastic, handle more than ten million phones calls, email and mail contacts with customers in a year.


eScholastic, operator of, provides a significant channel of distribution and commerce to help build more direct and personalized relationships with customers and expand the Company’s core businesses.

Club Ordering Online

In addition, eScholastic’s highly branded interactive products and services, such as COOL (Clubs Ordering Online) and the Class Homepage Builder, are all aggregated on this site, the award-winning Web site for PreK to Grade–12 educators, parents, and kids that includes rich content, live events, free resources, and e-commerce centers.


In the Teacher Area, we offer free, standards-based content that spans Reading, Language Arts, Math, Social Studies, and Science. It includes thousands of teacher-tested lesson plans; engaging student online activities including Flashlight Readers™, an interactive reading club for kids, and Science Explorations, developed in conjunction with the American Museum of Natural History, to promote science literacy; COOL (Club Ordering Online), a book club and software club ordering area that currently processes about 45% of Scholastic’s U.S. Book Club orders.

A Librarian Area provides resources targeted to the special interests of librarians and media specialists, including book descriptions, author biographies and interviews, and book discussion guides.


An Administrator Area provides information and resources specifically designed to meet the needs of school- and district-level administrators, focused on the topics of staff development, curriculum and instruction, funding, technology, and education policy.

The Teacher Store is a unique online shopping experience that features an extensive, relevant selection of classroom and professional development materials at preferred teacher pricing.

A robust Parent Area on the site facilitates home-to-school connections and helps parents encourage a love of reading and learning at home through sections entitled Your School-Age Child, Your Early Learner, and All About Reading.

For parents and families, The Scholastic Store Online offers a broad mix of merchandise carefully selected for its developmental appropriateness and kid appeal.

The Stacks

In The Stacks, kids will be delighted to find resources to help them become better students in Homework Hub, and Games and Activities featuring their favorite Scholastic characters including, Clifford the Big Red Dog™, Maya & Miguel™, Harry Potter™ and Captain Underpants™. has won numerous awards including the prestigious Webby, Educational Press Association, Parents Choice and WiredKids Awards as well as the People’s Choice Award for Best Kids Site. It has the distinction of being the number-one preferred site for classroom teachers. receives nearly 730 million page views annually, draws approximately 13 million page views per week, and receives 2.7 million unique visits per month from teachers and 2.3 million unique visits from kids and families.