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In keeping with its mission to meet the reading needs of every child, for more than 30 years Scholastic has developed and distributed a wide range of Spanish and bilingual books and materials to children, parents, and teachers in the U.S., and all over the world. Scholastic partners with Latino community leaders, researchers and education experts to develop resources, books, and media that highlight the richness of the Latino culture and foster Latino children’s early literacy and reading abilities. Today, Scholastic is the largest publisher and distributor of Spanish-language books in the United States.
Scholastic reaches the Latino population through unparalleled distribution channels in schools, with Scholastic Book Fairs® and Scholastic Reading Clubs' Club Leo™, the largest Spanish school book club in the country offering Spanish, English, and bilingual books and educational materials to children in grades PreK-8.
The Scholastic en español imprint was launched in 2003 and publishes approximately 60-80 Spanish-language and bilingual titles each year. The imprint showcases an excellent array of books for children of all ages, including original Spanish-language works such as Cantaba la rana / The Frog Was Singing, Quiero ser famosa / I Want to Be Famous, and the series Eric & Julieta, plus reprints of licensed titles as well as major bestsellers such as Clifford The Big Red Dog®, Captain Underpants®, the Junie B. Jones series, and the Inkheart trilogy.
Responding to the community's desire for an innovative approach to improve reading and literacy development of Latino children, Lee y serás® (Read and You Will Be), a multi-faceted, multi-year reading initiative, was created by Scholastic, in collaboration with the National Council of La Raza (NCLR) and Verizon, and is supported by educational researchers and leaders in the Latino community. The initiative launched as a pilot program in the San Francisco Bay Area in fall 2003, and expanded nationally in 2005 at sites including Los Angeles, Dallas, Chicago, New York, Washington D.C. and Miami. Using an in-culture approach, Lee y serás delivers the core messages that children’s language and reading development begin at home and that the community has a responsibility to help address the reading needs of Latino children. The initiative employs a wide array of materials and outlets including: Lee y serás Virtual Caravan, a CD-ROM tool kit that provides information and resources to implement the initiative; Lee y serás Family Album, an audio guide that features culturally authentic stories embedded with "illustrations" of how reading and literacy skills are learned and fostered; and Lee y serás Early Literacy Community Resource Guide, which identifies existing resources available for community organizations, interested individuals and academic institutions to support their early literacy development work with families.
In October 2004, Scholastic Media (SM), the entertainment and media division of the Company launched Maya & Miguel™, an original, groundbreaking television series and multi-media initiative that is the first and only animated show that is designed to present culture and language learning as fun, relevant and rewarding for all children, with a special emphasis on the Latino population. Maya & Miguel quickly became the #1 new show on PBS KIDS GO!, and has won the largest ever grant of $14 million for a single television project from the Corporation for Public Broadcasting. The series is supported by a dynamic, bilingual website, a publishing program, and an extensive school and community-based outreach plan.
Television productions such as the award--winning, top-rated animated series Clifford The Big Red Dog® (PBS KIDS); the spin-off to this hit series, Clifford's Puppy Days™ (PBS KIDS); the Emmy-award winning series I SPY™ (HBO Family) and The Magic School Bus® (TLC); and the popular kids' adventure series Animorphs® and Goosebumps®, are available in Spanish through the Second Audio Program (SAP) on most television sets and can be seen in selected countries on broadcast and cable networks.
Scholastic Education offers an array of high quality curriculum-based and supplemental materials in Spanish for native speakers and provides support for second-language learners. The company’s growing list of Spanish language programs includes The Scholastic Early Childhood Program, a comprehensive bilingual Pre-K curriculum; Wiggleworks® español, the interactive CD-ROM Spanish literature program for grades K-2; and the new Guiding Reading en español, leveled authentic Spanish-language literature and favorite book translated into Spanish that build children's language proficiency in Spanish, which in turn makes English language acquisition easier. Scholastic's breakthrough reading intervention program, READ 180®, has been proven to help English Language Learners through its innovative use of technology with bilingual prompts, and Scholastic Reading Counts!™, a reading motivation program that turns students into avid readers, tests comprehension and tracks progress in reading in both English and Spanish language books.
New programs to launch in early 2006 include Scholastic Zip Zoom™ English, a research-validated technology-based program for ELL students in grades K-3 designed to accelerate English language acquisition by combining powerful technology with groundbreaking books; and New Connection: Classroom Libraries for English Language Learners, a collection of authentic books carefully selected by ELL and book experts for grades K-2, 3-5, and 6-8 to help teachers further extend students’ language at different levels of proficiency.
Scholastic also publishes award-winning subscription-based classroom magazines in Spanish, including Let's Find Out® en español (for Kindergartners) , and Scholastic News® en español, (for grades 1-3), nonfiction publications that connect students to the world outside the classroom. Scholastic also publishes foreign language magazines, books, and software in Spanish and English as a Foreign Language, as well as professional books for teachers of foreign languages.
The Scholastic Library Publishing division publishes A Rookie Reader® en español for the library market and has a successful Spanish language encyclopedia, Nueva Enciclopedia Cumbre, both in print and online, which is sold in the U.S. and Puerto Rico. Recently, the division launched Encyclopedia Latina: History, Culture, and Society in the United States, the first reference book to comprehensively address every aspect of Hispanic life in the United States.
Scholastic makes its comprehensive and rich array of Spanish-language and bilingual material available through its International Sales Force and operates a wholly-owned company in Mexico, where it distributes children's books, software, and other materials through school-based book clubs and book fairs. Caribe Grolier, a Scholastic subsidiary in Puerto Rico, sells a range of Spanish-language encyclopedias, reference sets, children's books, and educational materials through its direct-to-consumer sales force to help parents and teachers support the educational development and well-being of children.
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