Clifford Home Page
Parents & Teachers
Parents & Teachers > Parents Guide > CD-ROMs > Press Information
Parent's Guide

faq
Press Information


November 14, 2006: Scholastic Media announces Clifford reading game for the award-winning Leapster® Learning Game System

September 16, 2003: Scholastic Releases New Software in Best-Selling Clifford The Big Red Dog® Series

September 17, 2002: Scholastic Expands Best-Selling Clifford The Big Red Dog™ Software Line with New Game

September 28, 2001: Scholastic Brings Beloved Clifford and I Spy Brands to Children's Software in Time for Back-to-School

September 18, 2000: Scholastic Inc. Unleashes Scholastic's Clifford the Big Red Dog™ for a Line of Children's Software

< Back to CD-ROMs | Downloadable Images


SCHOLASTIC MEDIA ANNOUNCES CLIFFORD READING GAME FOR THE AWARD-WINNING LEAPSTER® LEARNING GAME SYSTEM

Clifford Returns In An All-New Interactive Adventure That Teaches Early Reading Skills Through Fun-Filled Activities

NEW YORK – November 14, 2006 – Scholastic Media (SM), a leading producer of quality, family-oriented media including feature films, home video, TV and interactive products, and a division of Scholastic Inc., today announced Clifford® Reading for the Leapster® Learning Game System from LeapFrog. In the game, Clifford’s BIG sneeze has scattered the pages of Emily Elizabeth’s joke book all over Birdwell Island and players get to help Clifford and his friends play reading games to collect the 50 hilarious jokes. Clifford Reading will be released in January 2007.

“We are delighted to introduce Clifford Reading, one of our most popular brands, for the Leapster Learning Game System from LeapFrog,” said Alan Waldman, SVP and General Manager of Scholastic Media’s Interactive Products Group. “For more than 40 years, Clifford The Big Red Dog has been ubiquitous in children’s lives. Clifford Reading leverages that familiarity with the character as well as Scholastic’s expertise in developing educational software to deliver a fun and unique learning tool on the Leapster platform.”

In Clifford Reading, kids aged 4-6 are given 5 fun-filled games that teach early reading skills, such as alphabetic knowledge, letter recognition, spelling, word families and rhyming, among others. Hints for beginner players make the game accessible for all skill levels, while fun rewards help extend the gameplay experience. An auto leveling function also adjusts the game’s difficulty according to the player’s ability.  Rounding out the complete package is a cast of popular characters from the TV show that join Clifford in teaching kids phonics, writing and vocabulary skills through entertaining and educational interactive activities.

Clifford Reading will be available in January 2007 at retail stores nationwide for a suggested retail price of $24.99.

About Scholastic Media
Scholastic Media (SM) is the entertainment and media division of Scholastic, the global children's publishing and Media Company. A proven leader and innovator in the children's entertainment landscape and award-winning licensor and marketer of children's properties worldwide, SM ranks as one of the foremost producers of quality, family-oriented content for all platforms including television programming, feature films, home entertainment, interactive, and the Internet. Scholastic recently announced that it was a co-creator of the new multi-platform qubo network for children, which promotes literacy and positive values through entertainment.

 

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.
bone

SCHOLASTIC RELEASES NEW SOFTWARE IN BEST-SELLING
CLIFFORD THE BIG RED DOG® SERIES

Clifford Phonics Helps Children Build Essential Reading Skills

NEW YORK (September 16, 2003) — Scholastic, the global children's publishing and media company, today announced the availability of the newest software game in the award-winning and best-selling Clifford the Big Red Dog® series. Clifford Phonics, available in retail stores nationwide, uses an engaging storyline and a fun carnival setting to make learning reading and phonics fun for kids.

Clifford Phonics brings children ages four to six to the Birdwell Island Carnival where they team up with the beloved characters from the top-rated PBS KIDS® TV series, Clifford The Big Red Dog®. Players tour the carnival and participate in 12 entertaining activities and carnival games to build and reinforce important phonics skills such as letter and sound recognition, spelling and vocabulary. Throughout the game, children are rewarded with prizes that can be used to decorate a float for the BIG parade.

"Clifford The Big Red Dog has been captivating audiences worldwide for more than 40 years," said Alan Waldman, Vice President and General Manager, Scholastic Retail Software. "Clifford Phonics uses a child's love of playing with Clifford and his friends to build essential early reading and vocabulary skills."

Clifford Phonics is the fifth CD-ROM based on the popular Clifford The Big Red Dog license. The Clifford software series has sold nearly one million units and won more than 20 awards. The Clifford book series boasts more than 160 titles and 110 million books in print. Clifford is also the star of his own top-rated and award-winning television show on PBS KIDS®.
Clifford Phonics is available nationwide in a Windows/Macintosh hybrid for a SRP of $19.95.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company's Internet Site, www.scholastic.com.

SCHOLASTIC EXPANDS BEST-SELLING CLIFFORD THE BIG RED DOG™ SOFWARE LINE WITH NEW GAME

Latest Clifford™ Adventure on CD-ROM Develops Memory
And Problem Solving Skills

NEW YORK (September 17, 2002) — Scholastic, the global childrenís publishing and media company, today announced that it is now shipping the newest CD-ROM in its award-winning and best-selling Clifford the Big Red Dog series.

Clifford Musical Memory Games takes children ages four to six to Cliffordís neighborhood to help him bring music back to Birdwell Island after a storm breaks the radio tower. While exploring the island with Clifford, Cleo, and T-Bone, children play a series of 19 entertaining activities and thinking challenges that develop memory, problem solving, and early math skills. For example, children practice matching skills in a beach activity as they help Emily Elizabeth sort seashells that make similar sounds. Throughout the game, children help Clifford and his friends learn four original songs and turn everyday objects into musical instruments. After they put together all of the instruments, they create their own music with Cliffordís BIG band!

ìAs one of the most well-loved childrenís characters, Clifford continues to bring fun and learning to kids on the computer,î said Donna Iucolano, President, Scholastic Internet Group. ìKids will enjoy helping Clifford and his neighbors while making music and building age-appropriate thinking skills.î

Clifford Musical Memory Games is the fourth CD-ROM based on the popular Clifford the Big Red Dog franchise. The Clifford book series boasts more than 120 titles and 97 million books in print. Clifford is also the star of his own television show on PBS KIDS™, which is #1 with children ages 2-5 and 2-11 (For PBS, NTI Pocketpiece for April 2002). Clifford Musical Memory Games is available nationwide in a Windows/Macintosh hybrid for a SRP of $19.95.

About Scholastic Inc.
Scholastic (NMS: SCHL) is the world's largest publisher and distributor of children's books. As a global children's publishing and media company serving the needs of parents, teachers, and children, Scholastic provides proprietary book and software distribution through school book clubs, school book fairs and to classrooms, as well as through the retail trade. Since 1920, Scholastic has created quality educational materials for schools and has expanded its reach to include the distribution of books, software, toys, online learning services and television programming directly to the home. Scholastic's Grolier division is the leading print and online publisher of children's reference materials and the leader in children's direct-to-home book clubs. Internationally, Scholastic operates wholly owned companies in Argentina, Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico, New Zealand, The Philippines, Singapore, Taiwan, Thailand and the United Kingdom. The U.S. Scholastic web site http://www.scholastic.com is a leading provider of educational services online for parents, teachers and children.

SCHOLASTIC BRINGS BELOVED CLIFFORD™ AND I SPY™ BRANDS TO CHILDREN'S SOFTWARE IN TIME FOR BACK-TO-SCHOOL

Expands Award-Winning Clifford The Big Red Dog™ and I Spy Lines with New CD-ROMs for Children in Preschool and Beyond

NEW YORK (September 28, 2001) — Just in time for back-to-school, Scholastic, the global children's publishing and media company, has released two new CD-ROMs from its most successful children's brands, one starring popular television and literary character Clifford the Big Red Dog and the other expanding the award-winning I Spy series. I Spy Treasure Hunt recently shipped, while Clifford Learning Activities is hitting store shelves this month.

Clifford the Big Red Dog, the large and lovable companion of children for nearly 40 years, brings fun and learning to kids on the computer. Clifford Learning Activities is the third in a series of best-selling CD-ROMs based on the Clifford the Big Red Dog® book series which boasts more than 100 titles and 85 million books in print. Clifford is also the star of his own award-winning television series on PBS KIDS™.

Building on the success of the best-selling I Spy software series, Scholastic launched I Spy Treasure Hunt. Scholastic's original I Spy CD-ROM was ranked number six among top-selling educational retail software titles of 1998 (NPD Intelect) and the winner of more than 10 prestigious awards. In the Fall of 1999, I Spy Spooky Mansion was one of the top four educational retail software titles (NPD Intelect), while I Spy Junior, winner of five awards, introduced the magic of I Spy to preschoolers for the first time. I Spy School Days and I Spy Junior: Puppet Playhouse, both released in 2000, were also top sellers and received more than 10 industry awards, including top honors from the Oppenheim Toy Portfolio.

"We are delighted to introduce new software titles that expand two of our most popular brands, I Spy and Clifford," said Alan Waldman, Vice President and General Manager, Scholastic Software Group. "Both titles leverage Scholastic's educational expertise to offer children the opportunity to combine learning and fun in unique and interactive settings."

Clifford Learning Activities brings children ages four through six into Clifford's neighborhood to help Clifford and his friends perform good deeds on Birdwell Island. As a result of their good deeds, the community can win a contest that would feature it in a special issue of Prize Pooch Magazine. Players follow Clifford and his friends to seven different locations where 10 activities let children practice early developmental skills like math, reading, sorting, matching, creativity, and word building. Throughout the game, Clifford talks to his dog-friends when humans are not around and, in true Clifford fashion, he continually gets into trouble because he is so big — creating humorous situations that entertain and engage kids.

I Spy Treasure Hunt transports children ages six through ten to the quaint seaside town of Smuggler's Cove where they set out on three separate adventures in search of hidden pirate treasures. While children explore the town and play 60 challenging I Spy riddles, pieces of three mysterious treasure maps are cleverly revealed. Players must use their mapping and problem-solving skills to assemble the pieces and follow the clues on an exciting hunt to discover the unique treasures left behind by the town's legendary pirates.

I Spy Treasure Hunt is available nationwide in a Windows/Macintosh hybrid for a SRP of $29.95. Clifford Learning Activities is available at all major retail outlets in a Windows/Macintosh hybrid for a SRP of $19.95.

About Scholastic Inc.
Scholastic (NMS: SCHL) is the world's largest publisher and distributor of children's books. As a global children's publishing and media company serving the needs of parents, teachers, and children, Scholastic provides proprietary book and software distribution through school book clubs, school book fairs and to classrooms, as well as through the retail trade. Since 1920, Scholastic has created quality educational materials for schools and has expanded its reach to include the distribution of books, software, toys, online learning services and television programming directly to the home. Scholastic's Grolier division is the leading print and online publisher of children's reference materials and the leader in children's direct-to-home book clubs. Internationally, Scholastic operates wholly owned companies in Argentina, Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico, New Zealand, The Philippines, Singapore, Taiwan, Thailand and the United Kingdom. The U.S. Scholastic web site http://www.scholastic.com is a leading provider of educational services online for parents, teachers and children.

SCHOLASTIC INC. UNLEASHES SCHOLASTIC'S Clifford The Big Red Dog™ FOR A LINE OF CHILDREN'S SOFTWARE

Two New CD-ROMs Bring Scholastic's Clifford The Big Red Dog™ to the Computer Screen for the First Time this Fall

LOS ANGELES (September 18, 2000) - Scholastic (NASDAQ: SCHL), the global children's publishing and media company, today shipped two new CD-ROMs of Scholastic's Clifford the Big Red Dog, bringing BIG fun to learning for kids ages four through six. Clifford Thinking Adventures and Clifford Reading are the first CD-ROMs based on the Clifford the Big Red Dog® book series, which boasts more than 86 titles and over 76 million books in print. In addition to his software debut, Clifford is starring in his own television show for the first time on PBS KIDS™.

"We are very excited to expand our consumer children's software with a new line of Clifford CD-ROMs in 2000," said Alan Waldman, General Manager and Vice President, Scholastic Inc. "We are sure that all of Clifford's fans will enjoy his adventures on the computer as much as they do in the books."

Scholastic's Clifford The Big Red Dog™, the large and lovable companion of children for more than 37 years, comes to life on the computer screen with hilarious fun and meaningful learning adventures. In these CD-ROMs, children experience the enormous predicaments that Clifford gets himself into when he genuinely and enthusiastically tries to help, creating delightful humor to which kids can relate.

Clifford Thinking Adventures transports children ages four through six into Clifford's neighborhood to help Emily Elizabeth prepare for his BIG birthday party. While children visit seven creative play areas, they are part of the action as they track down Clifford's special birthday package, decorate his huge birthday cake, and more. Throughout the game, Clifford's big size generates hilarious situations that fascinate kids, while entertaining learning activities allow them to practice skills such as problem solving, logic and reasoning, as well as creativity. When all the preparations are complete, children throw a party BIG enough for everyone's favorite red dog, and play in Clifford's birthday soccer game.

In Clifford Reading, children ages four through six explore fun-filled areas in Clifford's neighborhood while practicing beginning reading skills, including letter recognition, phonics, and word building. In each of six activity areas, there are seven reading levels—each introducing a new sequence of letters and sounds. After mastering a level, children are rewarded with a printable book, which includes the letters, sounds, and words learned at that level—kids feel a sense of accomplishment because they can read it on their own. To keep kids motivated within a level, they earn tickets redeemable at the prize booth for printable activities. Throughout the game, Clifford comes to the rescue of his friends and sometimes gets into trouble because he is so big-creating humorous situations that entertain and engage kids.

Clifford Thinking Adventures and Clifford Reading will be available at major retail outlets nationwide in September in a Windows/Macintosh hybrid for a suggested retail price of $19.95. Scholastic's children's consumer software products are distributed by Havas Interactive, a worldwide leader in interactive content, a subsidiary of the French media company Havas, which is part of Vivendi, one of the largest publicly owned companies in Europe.

About Scholastic Inc.
Scholastic (NASDAQ: SCHL), the global children's publishing and media company, creates and distributes innovative and quality educational materials for use in school - textbooks, magazines, technology and teacher materials - and engaging and appropriate products for use at home - books, magazines, software, television programming, videos and toys. Building long-term relationships with teachers, parents, and children since 1920, Scholastic is unique in its understanding of what kids want and need. The Company is the world leader in children's book clubs and book fairs, where children purchase books and software for their use at home. Scholastic recently acquired Grolier Inc., the leading on-line and print publisher of reference products and the leading operator of direct-to-home book clubs, bringing together two of the most popular names in publishing and online media for children. Internationally, Scholastic operates wholly owned companies in Argentina, Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico, New Zealand, The Philippines, Singapore, Taiwan, Thailand, and the United Kingdom. The Scholastic corporate web site is http://www.scholastic.com.